email campaigns

4 Ways to Increase Customer Engagement Through Email Marketing

As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …

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The Best Email Campaigns to Keep Customers Coming Back

The day-to-day life of a small business owner is often chaotic. Between generating leads, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. And some other tasks — like sending email campaigns to existing customers — may fall off your …

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3 Essential Lead Marketing Campaigns to Keep Your Leads Warm

Does this scenario sound familiar? You’ve invested in lead generation strategies and you have a steady stream of new leads…but your bottom line remains unchanged. These circumstances are frustrating, but not uncommon — research shows that 98% of marketing qualified leads never result in closed sales. To reverse this trend, it’s important to engage your …

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