Are you concerned that nobody actually opens marketing emails these days? Believe it or not, some people do look forward to emails from their favorite organizations. They may anticipate value in the form of special offers, information, or even just an emotional connection. For all of these reasons, email marketing still rules as one of …
How to Use Segmentation for Successful Email Marketing Read More »
As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …
4 Ways to Increase Customer Engagement Through Email Marketing Read More »
The day-to-day life of a small business owner is often chaotic. Between generating leads, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. And some other tasks — like sending email campaigns to existing customers — may fall off your …
The Best Email Campaigns to Keep Customers Coming Back Read More »
Does this scenario sound familiar? You’ve invested in lead generation strategies and you have a steady stream of new leads…but your bottom line remains unchanged. These circumstances are frustrating, but not uncommon — research shows that 98% of marketing qualified leads never result in closed sales. To reverse this trend, it’s important to engage your …
3 Essential Lead Marketing Campaigns to Keep Your Leads Warm Read More »
