Nonprofit

How Nonprofits Can Use CRM Software to Develop an Effective Marketing Strategy

If you’re running a nonprofit, you’ve probably heard about customer or constituent relationship management (CRM) software. You may even be considering using it to track donor contributions, sync donations with your accounting software, or send email campaigns. In fact, these are all great uses for a nonprofit CRM. Were you aware, though, that your CRM software can also help …

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Nonprofit Peer-to-Peer Fundraising: A Guide in 10 Questions

As organizations that depend on donated support, nonprofits have to make concerted efforts to stay relevant to their communities, donors, and constituents. That’s why it’s so important to stay on top of trends in the fundraising world. What’s the biggest trend in the nonprofit space in recent years? Peer-to-peer fundraising! Your organization has likely already …

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What Your Nonprofit Board Should Know About CRM Software

Learning how to work with a board of directors can be a challenge for nonprofit administrators. Boards are generally filled with well-meaning locals who lend their expertise to a nonprofit, helping to oversee the efficient operation of the organization. Members may have industrial or retail experience, legal expertise, or may even hold political office. They …

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Nonprofits and Social Media

Big Impact on a Small Budget: Social Media Tips for Nonprofits

Why does your nonprofit use social media? Perhaps you want to raise awareness of an issue or promote an upcoming event. Maybe you want to recruit volunteers and attract new supporters. And in all scenarios, you definitely want to improve fundraising results. Social media offers a cost-effective way to accomplish all of the above while telling your nonprofit’s story. Social media use …

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Essential Features of a Nonprofit CRM

Nonprofits aren’t exactly the same as for-profit businesses. Still, they have many needs that are similar to those of businesses with paying customers. For starters, nonprofits need to market to and build strong relationships with their supporters, just as companies need to keep their customers engaged. Successful organizations have to demonstrate value, service, and a personal connection …

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3 Strategies to Plan Top-Notch Fundraising Events

For nonprofit groups to stand out, fundraising events are key. Whether you’re hosting a gala, a peer-to-peer fundraising campaign, or a silent auction, fundraising events bring donors and supporters together in a fun, exciting way that fosters community and social networking. In today’s competitive philanthropic environment, these events must be well-executed to produce maximum results. …

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9 Tips to Help Nonprofits Send Excellent Donor Thank You Letters

The relationships you foster with your donors can have a positive impact on their commitment to your mission and their likelihood to donate during future fundraising campaigns. Sending out timely thank you letters after receiving a donation plays a major role in building these strong, lasting relationships. While personalized letters to your donors are highly …

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