Customer Experience

Conquering Customer Service Issues: 9 Tips to Build Customer Loyalty

As a customer, there’s nothing more frustrating than having an issue with something you spent hard-earned money on. And this frustration only increases when the issue isn’t resolved effectively by the company. Businesses often think of great customer service as part of their selling toolkit. However, the need to empathize with consumers or understand their …

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5 Signs That Your Client is Unhappy (And How to Keep Them Around!)

It’s no secret that it costs about five times less to retain your current client base as it does to acquire new clients. Furthermore, retaining your existing clients can increase your profits by as much as 95 percent. With those statistics in mind, your ability to keep clients happy and engaged can clearly save (and …

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From Casual Buyer to Loyal Fan: 4 Ways to Improve Customer Retention

Ever hear the saying, “a bird in the hand is worth two in the bush”?  Setting aside the question of why one would ever want to handle any number of birds, this old adage deserves a second look. Why? Because many small business owners, marketers and sales reps share a simple goal when it comes to …

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The Most Important Questions to Ask When Collecting Customer Feedback

A business is only successful when it can deliver a product or service in a manner that nobody else can. What’s more is that it’s arguably only as successful as its customers are satisfied. With this in mind, you should routinely take steps to ensure that your customers are happy — and if they’re not, …

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Sales Follow-Up Emails to Convert Leads Into Customers

Bringing in new leads for your business is a great feeling. However, you don’t want to be so focused on finding new leads that you start to ignore existing prospects. Although these leads have already entered your sales funnel, they may still be waiting for information before making a purchase. That’s why the sales follow-up email …

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4 Ways to Increase Customer Engagement Through Email Marketing

As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …

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The Best Email Campaigns to Keep Customers Coming Back

The day-to-day life of a small business owner is often chaotic. Between generating leads, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. And some other tasks — like sending email campaigns to existing customers — may fall off your …

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How a Small Business Can Provide World-Class Customer Service [Part 2]

Last week in Part I of Small Business Customer Service, I offered a few suggestions for improving your company’s customer service. Today, I’ll continue on with more ways your small business can ramp up customer service with more world-class examples and some simple take-aways for your team. Anticipate Customer Needs When I think back to …

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How a Small Business Can Provide World-Class Customer Service [Part 1]

I was recently flipping through my copy of Unmarketing, and saw I had marked a few pages where Scott Stratten discusses cases of world class customer service at Zappos. In addition to putting a smile on my face, the stories reminded me how important customer service is to the success – no, the survival of …

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