Marketing

How to Use Your CRM to Optimize Influencer Marketing

Social media marketing looks little like it did just a few short years ago. The primary power behind this seismic shift? Influencers. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable. They’re taking over …

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Nonprofits and Social Media

Big Impact on a Small Budget: Social Media Tips for Nonprofits

Why does your nonprofit use social media? Perhaps you want to raise awareness of an issue or promote an upcoming event. Maybe you want to recruit volunteers and attract new supporters. And in all scenarios, you definitely want to improve fundraising results. Social media offers a cost-effective way to accomplish all of the above while telling your nonprofit’s story. Social media use …

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Lead Generation Strategies for Construction Businesses

Many construction companies rely heavily on client referrals to win new projects. Certainly, this type of passive lead generation works well for larger, established companies. But if you’re trying to get a newer business off the ground, it’s important to invest some energy into active lead-finding. Online lead generation strategies hold plenty of potential for construction …

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Mastering the Art of Social Media: Veronica Wasek at QuickBooks Connect

“Who here has a love-hate relationship with social media?” Veronica Wasek asked accounting professionals at QuickBooks Connect. Plenty of hands went up around the room. The truth is that many small business owners and employees receive conflicting messages about how to use social media and its importance in modern marketing efforts. The social media landscape …

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