Pipedrive is a sales-focused customer relationship management (CRM) platform trusted by over 100,000 businesses in over 170 countries worldwide. It has built a reputation as one of the best CRM solutions for sales teams that want structure and visibility in their sales pipeline.
Made to be accessible for startups and small teams, Pipedrive offers tiered plans that scale with business needs. You get to choose between monthly or annual billing (lets you save more), and there’s a 14-day free trial available to test the waters. 🕵️
But this base price is only part of the story. You’ll need to factor in user seats, billing frequency, and a stack of possible add-ons, all of which can quickly shift the total cost.
If your business requires tighter accounting sync or deeper workflow customization without the layered costs for extras, Method CRM may deliver better long-term value. 💎
Here at Method CRM, we’ve been supporting QuickBooks-based businesses since 2010. Method is loved by small and mid-sized businesses across a range of industries for its two-way QuickBooks sync, no-code customization, and end-to-end sales automation. In this article, we’ll break down Pipedrive pricing so you can get the full picture and decide whether this software is the right choice for your growing business. 🌱
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Pipedrive pricing plans at a glance
Pipedrive’s tiered plans are fairly easy to follow. Each tier adds more tools and flexibility, so you can choose what matches your team’s size and sales process.
Here are Pipedrive’s four main pricing tiers:
| Plan | Annual billing | Monthly billing |
| Lite | $14/seat/month | $24/seat/month |
| Growth | $39/seat/month | $49/seat/month |
| Premium | $49/seat/month | $79/seat/month |
| Ultimate | $79/seat/month | $99/seat/month |
Unlike some Pipedrive alternatives like HubSpot, Zoho CRM, and Freshsales that offer a forever-free plan, Pipedrive only has a 14-day free trial.
During this free trial, you get full access to its core CRM features, including lead, contact, and sales management, along with premium perks like LeadBooster and Smart Docs (more on these add-ons later).
No credit card is required, and the trial provides you with the full advanced plan. This way, you can test Pipedrive and its best features before making a decision.
What you get in each plan
From basic deal tracking in “Lite” to advanced security and testing options in “Ultimate,” the tiers are designed to match different stages of your sales process. Here’s a closer look at what you get in each plan.
Lite plan
💲 Cost: $14/seat/month (annual), $24/seat/month (monthly)
The Lite plan is Pipedrive’s entry-level option. This plan is the ideal choice for small businesses that want to reduce manual work through CRM software and find an easier way to organize leads and manage deals without the complexity.
⚙️ Notable features:
- Manage your deals with basic pipeline management tools.
- Add important details relevant to your operations with custom fields.
- Sync your emails directly into the platform.
- Get nudges and insights from the AI Sales Assistant.
- Connect with over 500 apps and services through integrations.
- Experience personalized onboarding to get the most out of Pipedrive from the start.
Growth plan
💲 Cost: $39/seat/month (annual), $49/seat/month (monthly)
The Growth plan is for scaling teams that need smarter tools to automate routine work. It’s especially beneficial for sales reps who want more workflow support and better conversation tracking.
⚙️ Notable features:
- Keep communications organized with full email sync and tracking.
- Build workflow automations and nurturing sequences to stay on top of follow-ups.
- Generate subscriptions with revenue forecasting to guide decision-making.
- Build personalized communications with custom email templates.
- Manage appointments with a built-in meeting scheduler and contacts timeline.
- Get quick answers through live chat customer support.
Premium plan
💲 Cost: $49/seat/month (annual), $79/seat/month (monthly)
As Pipedrive’s most popular option, the Premium plan adds deeper collaboration and advanced controls. It’s the right fit for larger sales teams that need reporting, dashboards, and team management.
⚙️ Notable features:
- Capture and assign new leads with lead generation and routing.
- Prioritize prospects using custom scoring and company data enrichment.
- Speed up outreach with AI-powered multi-email tools.
- Close deals faster through built-in contracts and e-signatures.
- Add flexibility with enhanced customization for teams, reports, and data fields.
- Protect sensitive contact data with stronger security and permissions.
Ultimate plan
💲 Cost: $79/seat/month (annual), $99/seat/month (monthly)
The Ultimate plan gives you Pipedrive’s full suite. It’s designed for companies that want every feature plus priority service. This is the go-to option for larger businesses with complex sales cycles and high-volume operations.
⚙️ Notable features:
- Strengthen protection with fortified account security, including rules and alerts.
- Gain deeper insights through phone and email data enrichment.
- Work without limits using maximized usage caps.
- Test safely in a controlled environment with a sandbox account.
Each plan adds more tools to support various sales pipeline stages. The higher the CRM pricing, the more control and visibility you have over your team’s sales.
Optional add-ons to know
Pipedrive CRM is upfront about its pricing, which makes it easy to see what each add-on costs. But keep in mind that activating multiple extras can quickly add costs on top of your base plan.
While each add-on provides valuable features, your total monthly investment can grow faster than expected. It’s important to be aware of this to better plan your budget and figure out which tools are truly essential for your team.
These are the add-ons that Pipedrive offers.
| Add-on | Monthly rate | What it includes |
| LeadBooster 🚀 | From $32.50/month per company | Chatbot, live chat, web forms, Prospector |
| Web Visitors 👥 | $49/month (up to 200 orgs) $99/month (201–500 orgs) $299/month (501–2000 orgs) | Identify, count, and track leads from visiting organizations |
| Campaigns 📣 | Starting from $13.33/company | Email marketing, tracking, analytics, filtering, automation on Growth+ plans |
| Projects 🗂️ | Starting from $6.67/user/month | Project management with kanban view, tasks, subtasks, labels, custom fields |
| Smart Docs 💻 | Starting from $32.50/month per company (free for higher tier plans) | Trackable quotes, proposals, contracts, e-signatures, AI alerts, auto-fill |
Note: All add-ons are billed in addition to your Pipedrive plan. LeadBooster, Web Visitors, Campaigns, and Projects are available for all plans, though some features, like automation in Campaigns, require higher-tier plans. Smart Docs is included for Premium and Enterprise users, but is an optional add-on for lower tiers.
Costs recur alongside your CRM subscription, so it’s important to factor them in when budgeting.
That said, if you’re looking to manage projects through intuitive visuals, remember that Pipedrive’s Projects is an add-on. You might be better off exploring other dedicated CRMs for project management if that’s the core focus of your team’s workflow.
Real-world cost considerations
Even though Pipedrive’s base plans start low, the real costs often add up once you start including add-ons, automation, and tools for lead generation or advanced workflow management.
For example, let’s say a five-person startup uses Pipedrive Lite ($14/user/month = $70/month) to track early leads. They add LeadBooster ($32.50/month) and Web Visitors ($49/month).
These add-ons let the team run a chatbot on their site and capture leads efficiently without hiring extra staff.
But the total monthly cost? $151.50. That’s more than double the base plan.
Here are real-world cost drivers to watch out for:
- Team size: Every user adds to your monthly subscription. Larger teams multiply costs.
- Add-ons: Features like LeadBooster, Projects, Campaigns, Smart Docs, and Web Visitors are optional but essential for many workflows.
- Required functionality: If your business needs automation, project tracking, workflow customization, or lead management, the lowest-priced plan may not be enough.
- Growth expectations: As your business scales, you’ll likely need more advanced plans, extra automations, or expanded contact limits.
Pipedrive ecosystem & integrations
What Pipedrive does very well is make integrations feel effortless. It’s a flexible CRM that lets you connect with over 500 apps through native integrations, a strong API, and its marketplace, so you’re sure to seamlessly bring your favourite tools together in one CRM without disruption.
These are some use cases that show how you can connect and automate with Pipedrive.
Email marketing sync 📧
Goal: Keep your contacts, campaigns, and email activity in one place to ensure timely follow-ups and campaign tracking.
Popular integrations include:
- Mailchimp: Sync contacts and track email campaign performance.
- ActiveCampaign: Automate emails based on pipeline stage or deal status.
- Gmail/Google Workspace: Log emails automatically and access email history from the CRM.
Lead capture 🤝
Goal: Turn every website visit or inquiry into a potential opportunity with integrations that automatically feed leads into your sales pipeline.
Some common picks:
- LeadBooster: Chatbot, live chat, and web forms to capture and qualify leads.
- Typeform: Turn form submissions directly into deals or contacts.
- Facebook Lead Ads: Push social media leads straight into Pipedrive.
Sales workflows 💡
Goal: Automate repetitive tasks, keep deals moving, and give your sales teams clear action items.
Recommended integrations:
- Zapier: Connect Pipedrive with hundreds of apps to automate workflows.
- Trello / Asana: Sync tasks and projects with deals to manage work visually.
- Slack / Microsoft Teams: Receive notifications on deal activity in real-time.
Forecasting dashboards 📈
Goal: Get actionable insights to plan resources, predict revenue, and track performance.
Top tools for this:
- Google Data Studio/Looker Studio: Build custom reporting dashboards.
- Excel/Google Sheets: Pull pipeline data for deeper analysis.
- Power BI: Combine Pipedrive data with other business metrics.
Pipedrive can be a bit tricky when it comes to accounting. For instance, while it integrates with QuickBooks Online, there’s no native two-way sync. This means that you’ll need a third-party tool to connect the two services.
For businesses that need to integrate CRM and accounting software, Pipedrive’s setup adds steps and leaves room for delays or mistakes if not handled properly.
To avoid these potential concerns, consider Method CRM. It offers an all-in-one system built to complement QuickBooks through an unmatched real-time, two-way sync.
Method keeps all your customer and financial data consistent, reduces manual work, and gives your team a clear, up-to-date view of both sales and finances without relying on multiple add-ons.
Pros & cons: Is Pipedrive worth it?
Let’s weigh the strengths and limitations of Pipedrive to help you decide if it’s the right CRM for your team.
👍 Pros:
- Clean, sales-focused UI and UX: Its drag-and-drop pipeline view and user-friendly layout make managing deals easy, even for users new to CRM systems. TechRadar highlights Pipedrive as among the best CRM for user experience, praising its intuitive mobile and desktop interfaces and in-app guidance.
- AI Sales Assistant and visual pipeline ease adoption: The built-in AI-powered assistant provides actionable insights and reminders so sales reps can stay on top of their tasks. Combined with the visual pipeline, the sales process is smooth, and productivity is boosted.
- Extensive integration ecosystem: With over 500 native integrations, a robust API, and a marketplace, Pipedrive connects seamlessly with tools like Gmail, Slack, Microsoft Teams, and Zapier.
- Scalable for sales teams: Pipedrive offers an affordable solution for small to medium-sized businesses. Its ability to scale means the CRM grows with your team, adapting as your needs evolve.
👎 Cons:
- No forever-free option: Unlike some competitors, Pipedrive does not offer a free plan. While there is a 14-day free trial, it might be too short a timeframe to fully test out the platform. Ongoing use will require a subscription, which may be a consideration for budget-conscious businesses.
- Complicated cost structure when using multiple tiers and add-ons: The base plan is cost-effective, but the total bill can climb when adding features, some of which competitors include in their standard tiers.
- Lacks deep marketing or service automation compared to broader CRMs: While Pipedrive excels in sales automation, it offers limited marketing and service automation features. Businesses seeking comprehensive automation across all departments may find this lacking.
- Limited accounting integration: Pipedrive may not be ideal for accounting-focused businesses or those looking for a CRM and accounting setup. It doesn’t natively connect with QuickBooks Desktop (only Online) or Xero, so real-time, seamless syncing won’t be available out of the box.
Pipedrive works best for teams prioritizing sales-first CRM functionality with straightforward usability. On the flip side, costs can climb quickly once you add features, and businesses needing deep marketing, service automation, or integrated accounting may find it limiting.
Final thoughts
Pipedrive is a sales-focused CRM designed to help teams track deals, manage pipelines, and automate repetitive tasks. With its visual interface, AI Sales Assistant, and hundreds of integrations, it’s an accessible choice for businesses just starting CRM software and are looking to streamline their sales processes. 📊
But while Pipedrive’s base plans start affordably, costs can rise quickly once you add features, automation, and add-ons. The total pricing will depend on your team’s size, chosen plan tier, and the tools you’ll need, so always be sure to evaluate your requirements carefully before committing.
If you’re a business that needs robust accounting integration, custom workflows, and built-in field service support, Pipedrive may fall short.
In this case, Method CRM has you covered.
Consider Method CRM if:
- You need your CRM connected directly to QuickBooks or Xero.
- You want custom workflows and field service features ready to go.
- You prefer a straightforward pricing structure instead of juggling multiple modules and add-ons.
Ready to see it in action? Book a free Method demo and test a CRM that works the way you do. 👨🏻💻
Frequently asked questions
What is the real monthly cost of Pipedrive?
There’s no exact cost when subscribing to Pipedrive. Its paid plans start at $14 per user/month for Lite (entry-level plan), but the real cost usually goes up once you factor in add-ons, automation, and additional seats.
For example, adding LeadBooster, Campaigns, or Projects can easily double your monthly bill. Your total will depend on team size, required features, and billing frequency (monthly or annually).
Are the cheaper Pipedrive plans enough for my business?
Yes, the entry-level Pipedrive plans can be more than enough if you’re a small team and only need the essentials, like basic pipeline management and contact tracking.
But if you want advanced workflows, marketing automation, lead generation tools, or custom reporting, you’ll likely need higher-tier plans or multiple add-ons, which will increase costs.
How does Pipedrive compare to other CRMs?
Pipedrive excels at sales pipeline management, visual UX, and easy adoption, making it a solid choice for sales-focused teams.
However, when compared to broader CRMs like HubSpot, Zoho, or Salesforce, Pipedrive offers fewer built-in marketing, service, and accounting features and integrations. Teams needing all-in-one CRM and accounting functionality may look at alternatives like Method CRM for real-time accounting sync and custom workflows without having to stack add-ons.
