repeat business

5 Signs That Your Client is Unhappy (And How to Keep Them Around!)

It’s no secret that it costs about five times less to retain your current client base as it does to acquire new clients. Furthermore, retaining your existing clients can increase your profits by as much as 95 percent. With those statistics in mind, your ability to keep clients happy and engaged can clearly save (and …

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From Casual Buyer to Loyal Fan: 4 Ways to Improve Customer Retention

Ever hear the saying, “a bird in the hand is worth two in the bush”?  Setting aside the question of why one would ever want to handle any number of birds, this old adage deserves a second look. Why? Because many small business owners, marketers and sales reps share a simple goal when it comes to …

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4 Ways to Increase Customer Engagement Through Email Marketing

As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …

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