CRM for wholesale: How to make the right choice

There are plenty of CRM systems on the market. The trouble is knowing which is right for you, as the number of options can be daunting. In fact, it makes it even harder to know which CRM for wholesale you should pick.

To help you find which CRM solution is right for you, we look at the top qualities a CRM for wholesale needs. 

What to look for in a CRM for wholesale

Customer management functionality

Considering that CRM stands for customer relationship management, your first priority is to find a CRM that will help you better manage customers and leads. 

At its core, your CRM for wholesale needs to be a hub for contact information and customer interactions — a tool that your sales team can use to understand your customers and leads. 

From learning about your best-selling products to the communication habits of your customers, your CRM gives your sales reps access to details that will help them close more deals. 

For example, using customer information like purchase history and demographic data can increase your conversion rates as reps can now tailor the value proposition and offering they present to a customer. And this is nothing to overlook when you consider that 91% of consumers are more likely to buy from companies that personalize their offer for each customer.

“91% of consumers are more likely to buy from businesses that present them with personalized offers and recommendations.”

Forbes, 2020

Using a CRM will not only shorten your sales cycle with a more targeted approach, but it will also improve your customer service. By putting a full customer history at every employee’s fingertips, CRM software makes it easier than ever to provide the personalized service customers expect in 2020.   

Cloud capabilities

When choosing a CRM for wholesale, you want to make sure that it supports your team in the way they need it to. And in this post COVID-19 world, that means enabling them to work remotely

A cloud CRM makes this possible by only requiring you to have a login and internet connection to access its data. This makes working remotely easier than ever. 

Cloud hosting is also important to think about when choosing a CRM for wholesale because it allows data to update in real time. This means you have instant access to helpful information like inventory quantities or sales reports. 

QuickBooks sync

A CRM that syncs with QuickBooks is a great way to gain a 360-degree view of your finances. By connecting your sales and accounting data with a QuickBooks CRM, you gain a more accurate view of your sales pipeline and ensure your revenue figures are correct. This is something you’ll be especially thankful for when it comes to your year-end closeout.  

For wholesalers, however, a QuickBooks CRM offers value beyond streamlining your accounting and sales processes. By letting data flow between the tools that receive and sell your products, a QuickBooks CRM improves the integrity of your supply chain and inventory management. 

Software integrations

When choosing a CRM for wholesale, you want to make sure that it connects with the other tools you use. If you’re a G-Suite user, for example, this means looking for a CRM that integrates with Gmail and Google Calendar so that everything from lead details to sales meetings are instantly recorded in your CRM. 

Doing this will ensure that the information you need is always available to you. And whether you’re relying on your CRM to send an estimate or help a customer, you can be sure you have the information needed to keep things moving. 

CRM for wholesale checklist

Now that we’ve reviewed what to look for in a CRM for wholesale, here’s a checklist that summarizes it all. 

  1. Strong customer management capabilities
  2. A cloud-based CRM 
  3. Instant QuickBooks sync
  4. Integrations with the tools you use

See why Method is a great CRM for wholesale with a free 30-day trial.

Image Credit: Alexander Isreb via Pexels

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