Marketing

Mastering the Art of Social Media: Veronica Wasek at QuickBooks Connect

“Who here has a love-hate relationship with social media?” Veronica Wasek asked accounting professionals at QuickBooks Connect. Plenty of hands went up around the room. The truth is that many small business owners and employees receive conflicting messages about how to use social media and its importance in modern marketing efforts. The social media landscape …

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6 Lead Generation Tips for Accounting Firms

Every business, large or small, needs a quality accounting firm to help them manage their finances. While this creates a lot of opportunity for accounting firms seeking new clients, it also creates plenty of competition. In order to stand out among your competitors, your firm needs a well-developed lead generation strategy. Of course, finding new accounting …

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How to Set Your Small Business Up for Black Friday Success

Brace yourselves — Black Friday and Cyber Monday are approaching. For the past several years, the weekend following Thanksgiving has signaled the start of the annual holiday shopping rush. If you’re a small business owner, you may be feeling a little intimidated or overwhelmed by the prospect. Many consumers now approach the period between Thanksgiving …

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Hand holding magnet that is attracting paper cutouts of people

How to Generate Leads for Marketing Agencies

As a marketing professional, you’re highly skilled at executing lead generation strategies for your clients. But when it comes to bringing in new leads for your own agency, you might feel a little stuck. Just as the shoemaker’s children go barefoot, your own sales pipeline can suffer when you’re focused on your clients’ pipelines. To set …

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Benefits of Lead Management Software for Marketers

Without leads for prospective distributors, retailers, clients, or customers, your business—no matter what the industry—is in jeopardy. Lead generation is what connects your company to the outside world. Yet coming up with leads and then tracking them is time-consuming and tedious — especially if you’re relying on guesswork and spreadsheets to do so. A much …

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