Marketing

How to Generate Leads for Marketing Agencies

As a marketing professional, you’re highly skilled at executing lead generation strategies for your clients. But when it comes to bringing in new leads for your own agency, you might feel a little stuck. Just as the shoemaker’s children go barefoot, your own sales pipeline can suffer when you’re focused on your clients’ pipelines. To set …

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Benefits of Lead Management Software for Marketers

Without leads for prospective distributors, retailers, clients, or customers, your business—no matter what the industry—is in jeopardy. Lead generation is what connects your company to the outside world. Yet coming up with leads and then tracking them is time-consuming and tedious — especially if you’re relying on guesswork and spreadsheets to do so. A much …

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How to Use MailChimp Integrations to Expand Your Marketing Toolkit

When your to-do list is overflowing, MailChimp integrations help busy marketers streamline their day. By providing intuitive connections with other business tools, marketers can do more for their customers without increasing their workload. These integrations offer clever ways to grow your subscriber list, connect with leads and achieve a smarter branding strategy. If you’re looking …

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4 Ways to Increase Customer Engagement Through Email Marketing

As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …

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The Best Email Campaigns to Keep Customers Coming Back

The day-to-day life of a small business owner is often chaotic. Between generating leads, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. And some other tasks — like sending email campaigns to existing customers — may fall off your …

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