Marketing

How to Use MailChimp Integrations to Expand Your Marketing Toolkit

When your to-do list is overflowing, MailChimp integrations help busy marketers streamline their day. By providing intuitive connections with other business tools, marketers can do more for their customers without increasing their workload. These integrations offer clever ways to grow your subscriber list, connect with leads and achieve a smarter branding strategy. If you’re looking …

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4 Ways to Increase Customer Engagement Through Email Marketing

As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …

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The Best Email Campaigns to Keep Customers Coming Back

The day-to-day life of a small business owner is often chaotic. Between generating leads, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. And some other tasks — like sending email campaigns to existing customers — may fall off your …

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3 Essential Lead Marketing Campaigns to Keep Your Leads Warm

Does this scenario sound familiar? You’ve invested in lead generation strategies and you have a steady stream of new leads…but your bottom line remains unchanged. These circumstances are frustrating, but not uncommon — research shows that 98% of marketing qualified leads never result in closed sales. To reverse this trend, it’s important to engage your …

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2 Simple Tactics to Successful Small Business Email Marketing

You might not know this, but it turns out sometimes what’s newest isn’t always most effective, especially when it comes to marketing. A lot of business owners are eager to jump on the social media bandwagon for higher ROI, but according to this article by Buffer, good old-fashioned email marketing still reigns supreme. “Social media …

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5 Creative Ways to Generate Leads for Your Small Business

To keep your small business growing, your sales funnel needs to be continuously topped up by generating new Leads. Do a search online and you’ll find a lots of ways to generate leads, but your unique small business may require some unique –even unconventional – lead-generating tactics. Here are a few creative ways your small …

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5 Ways to Generate Leads Online for Your Small Business

You’ve got your kick-ass product ready and a team of all-star employees prepped to win over prospective customers, but your sales funnel is looking a little emaciated. To fill your funnel to the brim with leads (and qualified ones, at that!) you’ll need to move your marketing tactics online and strategize from the lens of …

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A QuickBooks Customer Manager Creates the Best Kind of Marketing

Wondering where to put your efforts (and your wallet) to grow your small business in 2015? Well, I’m here to tell you that investing in happy customers is where your dollar will be best invested. The ROI of Happy Customers with a QuickBooks Customer Manager In the world of Customer Relationship Management (CRM), it’s well known …

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