Lawn care advertising can be a confusing topic for landscaping and lawn care service providers. There are many different avenues to get your message out there, but the key to success to finding where your audiences are, and making sure that you’re there as well. 

In this post we’ll go over how to create a successful advertising campaign, as well as some of the most popular ways that landscapers can advertise their services.

What you’ll learn in this guide

What is lawn care advertising?

When we talk about lawn care advertising, we’re talking about the ways in which you can promote your lawn maintenance and landscaping company, products, and services to current and potential customers.

You may be wondering what the difference is between advertising and marketing. Marketing is defined as “the process of identifying customer needs and determining how best to meet those needs”, advertising is about communicating your solutions with the right messages and channels.

If you’re looking for marketing tips specifically, you can head over to our guide on lawn care marketing tactics. But if you want to learn about different ways you can advertise your company and its services, whether traditionally or online, keep reading this blog!

How to advertise a lawn care business

It may be exciting to come up with tag-lines and flyers for your lawn service business. But the most important part of any campaign is having a great plan for how you’ll distribute those messages, and how that supports your overall objectives. This plan will serve as your roadmap for the kinds of messaging, platforms, and audiences you’ll need to pursue to really be effective.

1. Determine your goals

When coming up with your campaign, you have to first ask yourself, what do you want to achieve by advertising your business? Some of the most common reasons are:

• To get new customers.
• To launch a new service.
• To bring awareness to your lesser-known benefits.
• To advertise a seasonal promo.

A great way to define your goals is by using the SMART method, which stands for specific, measurable, achievable, relevant, and time-bound goals.

2. Define your target audience

As mentioned in our guide to growing a small business, understanding your target audience is one of the first steps you should take if you want your business to grow.

One of the most effective ways of defining one’s target audience is by creating “buyer personas”. These are fictional representations of your ideal customer, which cover areas like a buyer’s background, demographics, goals, habits, preferences, insecurities, income bracket, and problems. 

3. Identify which outlets to use

When you’ve created your personas, you can start identifying the right platforms for communicating your messages.

For example, your ideal lawn care customers are in the upper middle-class range, particularly older folks who like to entertain guests but don’t have the time or the energy to maintain their big, beautiful yards. Now, where does this type of person hang out? Where do they get the news? How reliant are they on their phone to find services and information? 

The answers to these questions will help you determine whether it’s best to advertise with traditional media like billboards and flyers or digital media like social media marketing.

4. Set a budget and a timeline

There are many ways to determine your budget. Here are a few options you might want to consider:

• Set a fixed-price for your yearly advertising budget taken from your sales revenue. Most companies will allot 2-10% for advertising, then divvy up the amount to various campaigns.
• Set your objective first, then calculate how much you’ll need to spend to reach that goal. 
• Set a minimal initial budget for your campaign then add more if it proves successful. This works best for pay-per-click digital advertising.

5. Create your assets

Here comes the fun part. This is the part where you brainstorm ideas with your team, putting together the creative assets, from copy to graphics.

With this kind of work, you will likely need to hire a small creative team or have a dedicated creative director to handle everything.

You can also do things yourself, especially if you’re just starting out and you’re limited by budget constraints. Some of the types of ads you can create with a minimal creative team and a small budget include flyers and posters, social media ads like Facebook posts and Instagram posts, and Google local service ads. Continue reading for tips on how to tackle these types of landscape ads.

6. Measure your results

Finally, don’t forget to measure the performance of your ads. Digital ads are much easier to track and measure because the platforms you’ll use will collect the data for you. All you’ll have to do is to analyze the results. 

What should you include in your ads?

Whether you choose to advertise your lawn service business with a flyer, in a newspaper, or through social media posts, you’ll need to include these five major elements: 

• A catchy headline: This is a short and sweet copy that should grab your potential customers attention. The headline should be able to summarize your ad in as few words as possible. In most cases, the headline makes a promise to its readers. 
• An informative subheading: This is a line or two of text that goes directly below the headline. It should give more context to what you promise in your headline, drawing readers in by explaining why customers ought to care about your ad.
• A list of benefits: Yes, it’s important to outline your landscape services to your lawn care clients. But it’s even more important to talk about how these services will benefit your customers.
• Photos: Humans are visual creatures. Customers are more likely to notice an ad if it has photos, especially since photos can inform them of what to expect from your business.
• A call-to-action: This is a sentence that appears at the end of your ad that is written as an invitation to take the next step. Whether that means visiting your website, sending a message to book an appointment, or visiting your office. Your call-to-action should include your contact information, address, and/or website URL or social media handles. 

Aside from these, you should also include your:

• Location and territory: You don’t want to put people through the hassle of inquiring about your business, only to find that you don’t serve their area. This makes it easier for potential customers from your area to commit to you as well, since they already know where to find you.
• Your pricing: If you’re advertising specific lawn maintenance services, it’s always a good idea to share your baseline price. This lets customers know what to expect from you and make a quick decision about whether they can afford your landscape services. Check out our guide for tips on how to price your landscaping and lawn maintenance services.

Print ad ideas for your lawn care company

Printing out landscaping flyers, postcards, and business cards may cost you some money, but they definitely go a long way. They’re small, easily shareable, and still much cheaper than a billboard or a TV spot. Plus, when you hand out flyers and business cards, you put your contact information directly into your potential customer’s hands. It’s not like a social media ad that can easily get lost in a sea of content.

Here are some tips for creating effective lawn care postcards, flyers, business cards, and other print materials:

Don’t bombard readers with text

Again, people are visual creatures. They respond well to images and are more likely to gloss over huge walls of text. If you’re going to include text, write in short, easily digestible sentences and use a lot of bullet points. 

It’s also important to write with a sense of urgency. Add a time-sensitive reason for why your potential client should call now, like a 20% discount for first-time clients within a certain time period or a two-for-one Spring promo.

In this template, the design puts the spring promo front and center, with a subheading element where you can write about your limited edition proposition to create that sense of urgency. 

Add “before” and “after” photos

Before and after photos are a great, fast way of showing your target market exactly what you’re capable of. They’re also a great way of visually selling the benefits that potential clients will get out of using your services.

Sprinkle in a few testimonials

Send out survey forms to former clients or let customers leave online reviews on your socials channels. Then, scope out the 4- and 5-star reviews and pull quotes for your collaterals. Positive reviews tell would-be customers that your business is trustworthy. 

Highlight some of your lesser-known services

If you feel like you’ve been pigeonholed for a particular type of service, you can use your landscaping advertisement budget to push other services to the forefront.

In this template, you can see how the layout leaves room to enumerate your business’ products and services. 

Don’t just stick to flyers and postcards

Most lawn care professionals will have the same ideas for where they can advertise their services. You have to think outside of the box and consider alternative options for where you can post your ads. For example, you can partner with a country club or golf course client to place door knob hangers like these in restrooms and guest facilities. 

Google local service ads for your landscaping service

Google’s local service ads are the three ads (two on mobile) that show up at the very top of the search results before traditional Google Ads and organic search results.

Are local service ads worth it? Absolutely. There is a rigorous application process, but the payoff is tremendous, especially because these ads operate on a pay-per-lead basis. This means that, unlike with pay-per-click ads, advertisers only spend money when they get legitimate leads like phone calls or bookings from clients. Plus, according to one study, 75% of local searches become in-store visits within 24 hours.

So how can you make the most out of LSAs? 

• Collect customer reviews: The more 4 and 5-star reviews you have, the higher your listing will rank on Google.
• Proximity matters: Make sure to input any and all zip codes near your business to improve your reach.
• Be diligent about responding to customers: Respond to all your customers and do it quickly because not responding could hurt your ranking.

Facebook ads for lawn care businesses

As the biggest social network, it’s no surprise that Facebook Ads has proven to be an effective advertising platform.

It’s also one of the most cost-effective ways to get your message out there, costing far less than printing traditional ads like flyers and even business cards. Facebook ads can also be tweaked to reach specific types of people. 

Here are 3 ways lawn care business owners can maximize Facebook ads:

• Less is more: From your captions to your images, it’s best to keep your copy short and sweet. Images with less than 20% of text perform better. Meanwhile, 80% of users never even make it past the headline. According to studies, the sweet spot for headlines is 60 to 100 characters.
• Take advantage of the carousel format: Facebook recently rolled out the carousel feature, which lets users scroll through several images in one ad. This allows you to talk about more benefits, products, or services with just one ad.
• Consistency is key: You want users to instantly recognize your business, even amid the continuous stream of content on their feeds. The key is to maintain consistency throughout all your brand assets, from your logo to your fonts to your color palette.

Instagram ads for lawn care professionals

Instagram may not be as popular a platform for those in the lawn care industry. After all, the largest advertising audience on Instagram is within the 25 to 34 year-old age range – not exactly the home-owning, landscape service-seeking demographic you’re looking for.

But Instagram is also a hugely popular platform with 1.2 billion unique visitors active in 2020. It also has a visual focus, which bodes well for those in the landscaping industry. So if you’re willing to experiment with Instagram ads, consider the following tips:

• Post “natural”-looking ads: Users have been trained to recognize ads and skip over them. But if an ad just looks like an organic post, you’re more likely to get more views and likes.
• Test your ads with different audiences: IG allows businesses to test the same ads to different kinds of audiences. This way, you can find out which types of users are more likely to become your customers and you can save money on ads in the long run.
• Movement matters: GIFs, videos, and carousels are believed to perform better than static photos. 

YouTube ads for your lawn care services

YouTube ads are a little more complicated than lawn care flyers and social media posts. For one, making video content requires a lot of careful planning. You’ll also need professional video equipment, a creative team, and a much bigger budget.

As such, you’ll have to be deliberate about the way you make and set up your YouTube ads. Here are some top tips:

• Keep it short: Most people skip YouTube ads the moment they get the chance. After all, people are on YouTube because they want to choose what to watch. So keep your ads short. Most experts say 15 to 30 seconds is best.
• Feature a call-to-action: YouTube now allows brands to add a call-to-action overlay, which can help turn views into leads.
• Don’t be afraid to experiment: Let’s face it, most viewers don’t like ads. So why not get creative and do something totally outside the box? Break the fourth wall, ask a provocative question, do something fun.

Calculating ROI on ads

ROI or return on investment is the result of comparing the profit from a campaign versus how much the campaign cost to create.

Computing for ROI is simple:

ROI = (Net profit/total cost)*100

However, figuring out a good ROI for digital and traditional ads is not as simple. Whether your ROI is good will depend on things like your goals, your budget, and your KPIs.

Lawn care ads FAQs

• How do I set an advertising budget for my lawn care business?
• How do I advertise my lawn care business?
• When should you start an ad for lawn care?
• Do Facebook Ads work for lawn care?

How do I set an advertising budget for my lawn care business?

There are many different ways to determine your advertising budget. The amount will depend on factors such as what you’re comfortable spending, how much you can allocate from your budget, and how aggressive you want your marketing to be.

How do I advertise my lawn care business?

There are a numberof ways to advertise your lawn care business, from traditional ads like flyers, business cards, and postcards to digital ads like social media posts and YouTube ads.

When should you start an ad for lawn care?

Anytime is a good time to advertise. But if you live in an area where the seasons affect your business, make sure to start planning your campaigns months in advance.

Do Facebook Ads work for lawn care?

Yes. Facebook is the largest social network with an average user age of 40.5 years old. 

Start using marketing tools to grow your business with Method:Field Services!

Image credit: Eco Warrior Princess via Unsplash

Managing a lawn care business isn’t easy. There are many things you need to juggle if you aim to run a successful lawn care company, from managing crews, invoicing customers, to the lawn care work itself. Fortunately, we’ve got you covered. Learn all you need to run a successful lawn care business in this guide!

What you’ll learn in this guide

 Before jumping into the guide, here’s a quick overview of the topics you’ll learn about. 

Top tips for running a successful lawn care business

There are many ways to measure a successful lawn management business — from revenue, customer satisfaction, to the number of jobs done. Here are some top tips to help you succeed in the lawn care industry.

Advertise your lawn management business

There are many ways to advertise and draw in new customers. If you’re planning to reach more people in your local area, distributing flyers and putting up lawn signs are good ways to get your name out there. You can also use Facebook or Instagram ads targeted at your local area. 

Ask for reviews and referrals

Satisfied customers are one of your greatest resources. If you ask them to write a good review on your website or social media, they may help draw in more customers. You can also simply ask them to recommend your landscaping business to their friends and family — word of mouth is free and often very powerful. 

Provide great customer service

Simply giving your customer a healthy lawn isn’t enough nowadays. You need to have excellent customer service if you expect your client base to remember you. If you show that you and your team went the extra mile to provide great lawn care service, customers are much more likely to come back and recommend your company to others. 

Remember to upsell

Another great way to get more money and appear like an expert is upselling. You’re the one who knows the ins and outs of lawn care, while your customers aren’t aware they can benefit from extra lawn care work. For example, if a client has small children, you can offer to use child-safe alternative weed and pest control methods, or even offer to make a garden specifically for their kids to play in. 

Purchase lawn care business software

Lawn management business software offers digital tools that let you track time and receive invoices via email, among other features. This lets you cut down on paperwork and other repetitive administration tasks so your team can focus on making beautiful lawns for your customers. 

Best practices to implement in your lawn services business

Being successful isn’t just about concentrating on the now. It’s about planning ahead and seeing how your business can grow. To help you do that, here are three best practices that can boost your company’s growth.

Limit your service area

While it may sound strange, limiting your service area may mean increasing your profit margins. By shrinking your service area from the entire city to just several districts around your company offices, you’ll spend less time on the road. Reducing time spent in transit means you have more work hours per day and save on fuel costs which will lead to increased profit margins. 

Be an expert, not a jack of all trades

Providing every single lawn care service a customer needs means you’re a one-stop-shop, but it doesn’t necessarily translate to higher profits since some jobs cost more than others. Additionally, doing all types of lawn care work under the sun means you may need to hire a larger team with different skill sets. 

Instead of doing everything your client wants, you can concentrate on providing a handful of lawn care services — and be really good at it. Specialists are typically more in demand than generalists, which means you’ll attract more clients if you specialize in certain lawn care services. 

Several good areas to concentrate your lawn business in include commercial lawn management, agronomic lawn management, and pesticide application. 

Set high prices, and add extra value

Growing a business is expensive. If you don’t have extra cash to hire more people or buy more equipment, you’ll end up constricting your cash flow and delaying your company’s growth. One of the best ways to build extra cash reserves is to simply charge more for your services. 

Instead of trying to beat your competitors’ prices, think of the extra value you provide to customers. For instance, you may charge a little more than the other company, but you also throw in a free lawn mowing and pesticide application. 

How to improve your lawn care business management

Good business management leads to a successful lawn care company. If you’re looking to improve the way you run your company, here are some top tips to do it right.

Hire the best employees

The best lawn care companies start from a competent, tightly-knit team. Instead of trying to save money by hiring new, inexperienced landscapers, you should hire people with more experience. While you may need to pay more for their expertise, you’ll get better customer satisfaction with the work they do. Check out Method’s article on hiring landscaping employees if you’re looking to expand your team.  

Have flexible pricing

While you should never undercharge your services, it pays to adjust your prices from time to time when needed. For instance, you can offer discounted services when it starts getting cold since not many people need lawn care services when winter arrives. You can also give discount coupons to loyal customers or customers who bring in a friend or family member to your business.

To ensure you always have the best prices, check out Method’s guide on lawn care service pricing. 

Get to know your clients

Customer retention is another essential part of the business. If you know your clients well, you can offer birthday discounts and recommend lawn care services you think they may need. Moreover, happy clients mean they’re more likely to recommend your business to friends and family. 

Plan efficient routes

Time spent on the road means time spent not tending to someone’s lawn. Whenever your team goes out, make sure they can tackle several jobs at once before returning to the office for new assignments. In addition to saving time, this also lets you drive down fuel expenses.  

Frequently asked questions about lawn care management

There’s a lot of things to learn about lawn care management and it’s impossible to get everything right the first time. Find answers to common questions about lawn care management here!

• How do I manage my lawn care business?
• How much should I charge for lawn care?
• What is lawn care software?
• How much does a lawn care business make a year?

How do I manage my lawn care business?

There are a lot of moving parts to a successful lawn care business. However, most successful lawn care businesses do these things:

• Know their costs and price services accordingly.
• Schedule jobs efficiently.
• Build relationships with clients.
• Ask for reviews and referrals.
• Remember to upsell.

How much should I charge for lawn care?

The price range for lawn management services varies greatly depending on what your customers need. For instance, lawn mowing can cost anywhere between $25 and $100 depending on the lawn size and other factors. Be sure to set reasonable prices that won’t turn away your clients.   

What is lawn care software?

Lawn care software is a set of digital tools created to assist in day-to-day business operations.  It lets you track time spent on each job, process lawn care invoices automatically, and track inventory use in real-time. Some lawn care software even lets you process online payments from customers. Check out Method’s guide on lawn care business for more information.

How much does a lawn care business make a year?

How much your business can earn in a year depends on how long you’ve been in business. Most lawn care business owners earn up to $50,000 in their first year. With a few years under their belt, a lawn care business owner can earn up to $250,000 annually. 

Closing thoughts on successful lawn care management

Running a successful lawn care business requires many management skills. Things such as employee management, customer relationship building, and price-setting all contribute to the success of your lawn care company. Fortunately, all these things can be learned — so don’t be afraid to make mistakes and keep growing your lawn care business!

Reach your potential today with a free trial of Method:Field Services!

Image credit: Lisa Fotios via Pexels

Your website is your digital brochure. It’s a place where customers get as much information about your business as possible before making the decision to purchase your services.

As such, it’s important for landscaping and lawn care professionals to maintain a well-designed website. Today, we’ll take a look at some of the best landscaping website design examples for 2025. We’ll also discuss some of the key features to consider when designing your website. So whether you’re just starting out, or looking to update your existing site, read on for some inspiration!

What you’ll learn in this guide

Why landscapers need a website

In our guide to how to get lawn care customers fast, we briefly discuss how landscaping companies can leverage social media to grow. Here, we’ll talk about the benefits a well-designed website can bring to your landscaping business.

A website boosts your credibility

Most businesses today use a website or Facebook page as their main online presence. When it comes to control and flexibility, websites are the best way to make a good first impression. A well-designed site allows customers to know everything they need to know about your business. The more informed and familiar they are about your business, the more likely they are to trust you and buy your services.

A good website increases your chances of scoring leads

More than increasing brand awareness or distinguishing yourself from the competition, the primary purpose of a website is to generate leads. A good website will inform a potential client about your products and services. But a great website will convert a visitor into a buyer.

Websites are the foundation of your digital marketing

With a little bit of search engine optimization, you can increase your chances of having your website rank high on Google. The higher you rank on search engine results, the more people will learn about your landscape company and request for your lawn care services.

It takes some work, but SEO yields far greater ROI than traditional marketing. For more marketing tips, check out Method’s comprehensive guide to lawn care marketing ideas. 

What to include in your landscaping website

Now that you know why you need a website, let’s take a look at some of the most important elements that make up a good one. 

Photos and testimonials

As a landscaping professional, you should know the value of a good photo. You are, after all, selling a service to beautify lawns and yards.

It’s important to include high-quality images of your landscaping design projects. Avoid including stock photos from Google, as this could make you seem disingenuous. It’s worth the investment to hire a professional photographer to take some snaps of your best landscaping project.

Aside from photos, it’s also important to include a customer testimonial section. With testimonials posted on your site, you make it easier for a potential customer to visualize the type of service you provide and help them overcome their skepticism. 

Detailed pages for each of your landscaping services

You may be tempted to just list your lawn care services in a simple bullet-point list. While this gets your point across right away, it won’t help you rank on search engines.

If you want your site to reach more people, it pays to create dedicated pages for each of your services. This is because potential customers will often use search engines to look for specific services.

For example a potential customer searching for “lawn mowing service near me”. Once they press enter, Google will crawl websites in search of these keywords. If you have a page dedicated to these search terms (and make a point to include specific locations that you serve), you’re more likely to appear as a top result.

An inviting call to action

A call to action (CTA) is a button that invites site visitors to do a specific action. This can include a contact button that directs customers to your phone number or chat box. 

Some examples of CTA phrases include:

• Contact us.
• Start a demo.
• Learn more.
• Book today.
• More info.
• Get Started.

You can also add contact forms on your site, where potential customers can easily input their contact information and send an email message directly into your inbox. 

Adding CTAs and contact forms is essential because these speed up the process of turning an interested site visitor into a new customer.

Contact information

Even if you have a CTA or contact form on your website, it’s still important to include your contact information. Most website designers will create a dedicated Contact Us page where all your information can be found, from your phone number and address to your email address and social media pages.

A good contact page is easy to find for your website viewers. It also shows other relevant information like business hours, customer care numbers, FAQs, and more.

Mobile responsiveness

Studies found that mobile devices generate about half of all web traffic. This is why it’s important to design your website to be friendly to mobile visitors.

Responsive design means that the layout and content on your site can adapt to different screen sizes. This means that no matter what device a user is viewing your website from, if it’s mobile responsive, it will still be readable.

Pricing details

While indicating pricing details on your website is a decision your business needs to make, there are a lot of benefits to doing so. For one, many customers tend to assume that if a business doesn’t post its prices, then it must mean that they charge higher rates. Don’t let this assumption keep potential customers from doing business with you.

Another reason to indicate pricing is to reduce the amount of phone calls and messages to asking about pricing alone. This will save both you and your customers time.

If you offer package deals, it’s also a good idea to include pricing calculators so site visitors can make a quote for themselves.

And if you need help figuring out how to price your lawn care and lawn mowing services, check out our guide to lawn mowing pricing. 

6 Examples of highly effective landscaping website design

To help you better visualize what a well-designed website looks like, we’ve prepared a list of our favorite website templates for businesses in the landscaping industry.

1. The Landscaper – Lawn & Landscaping WP Theme

This template from Envato has all the makings of a great website, from a project gallery where you can let visitors scroll through high-quality images from recent projects to a dedicated testimonial section for positive reviews.

2. Garden Landscaper

With this template, you can showcase your past work by dedicating full pages to each project. Then, you can organize the previews into a grid layout on the home page for easier viewing. 

3. Gardena

One of our favorite features from the Gardena theme is the before and after photo slider that allows site visitors to quickly see how landscaping companies are able to transform their clients’ yards.

This theme also comes with a price calculator tool that can be customized to your specific business.

4. Pruners

There are two really impressive features from this website design that make it stand out from others. One is the “Expert Specialists” section which is essentially a “Meet the Team” section where you can introduce your team members and play up their expertise to build trust with clients.

The other great feature is the step-by-step “Working Process” section, which gives customers a clear map of the working process, from inquiry to project completion.

5. Lawnella Gardening and Landscaping HTML5 Template

This theme is perfect for landscaping and lawn care companies that cater to both residential and commercial customers. This is because it comes with a special button in the services section where you can select whether you want to see commercial or residential services.

The project gallery also allows viewers to choose what category of projects they want to see, whether it’s works-in-progress, finished driveways, steps and walls, etc.

6. Greenry Gardening & Landscaping

This is an elegant theme that has all the essential features that a well-designed website should have, including a unique services section, a contact form, a testimonial section, and even a map. 

Closing thoughts on landscaping website design

The landscaping industry is a competitive one, and your website can mean the difference between success and failure as you compete for customers. 

Whether you want more clients or need an online presence for SEO purposes, your site needs to be high quality and easy to navigate. When your customers can find what they are looking for on your site quickly, they are more likely to stay on the site.

We hope these resources provide helpful information for all our readers who are considering creating their own professional landscaping web page!

Landscaping website design FAQs

• What information is needed on a landscaping website?
• How much does a landscaping website cost?
• Why is landscaping web design important?
• What makes a good landscaping website?

What information is needed on a landscaping website?

A landscaping website should include a list of products and services, contact information, and pricing information as the minimum.

How much does a landscaping website cost?

Typically, website design for small businesses can range from $2,000 to $10,000, depending on how intricate and original you want your site to be.

Why is landscaping web design important?

Landscaping web design is a vital part of your company’s digital marketing strategy, as it helps you generate more leads, builds your credibility, and helps you rank higher on search engine results.

What makes a good landscaping website?

A good landscaping website should include high-quality photos, customer testimonials, dedicated pages for products and services, an inviting call-to-action button, and contact information. The website should also be mobile responsive so that it’s readable from any device.

Get your website design where it needs to be with Method:Field Services!

Image credit: Visual Design via Unsplash

Flyers are an affordable marketing technique that grants high returns. Lawn care flyers help potential customers remember your business whenever they need any yard work done. 

However, not all flyers are created equal. You need to send the right flyers to the right people if you don’t want them thrown away as soon as they reach the potential lead. Read on to learn all about how to win over customers with lawn care flyers.

What you’ll learn

Before getting into the main topic, here’s a quick look into what you’ll learn in this blog. 

7 tips to market your lawn care business with engaging flyers

Effectively using flyers lets you attract more lawn care customers. However, you need to ensure your lawn care flyers are well-targeted. If you’re wondering how to make captivating flyers that catch the attention of customers, here are seven ways to do so!

Sell what your clients want

This may seem obvious to you, but ask your existing customers why they chose your company over the competition. Did they choose you because of your expertise, or do you offer unique services other lawn care companies don’t? Compile answers from your clients and highlight the most popular reason they chose your company on the flyer.

Use flyers for client referrals

Word of mouth is a powerful tool, especially when paired with happy lawn care customers. Leverage your loyal client base by offering them referral perks through flyers. For every new customer they get with your lawn care flyers, give them discounts on their next lawn care appointment.

Stand out from your competitors

Simply saying that you have the lowest prices or the best service won’t make you stand out from the crowd. To ensure your lawn service business catches the eyes of prospective clients, find out what makes your business unique among others in the field. For instance, you can boast that you’re the only lawn care company specializing in pest control in the area.

However, you should also set a reasonable price so your landscaping business still turns a profit. We have some great tips on lawn care pricing to help you build a price book. 

Follow modern design wisdom

It may be tempting to get creative and create unique lawn care flyers, but remember the goal here is to get customers. Combine your professionalism and creativity by following these tips:

• Include clear, easily-visible contact information.
• Use simple readable fonts.
• List what services you offer.
• Choose simple colors to make the flyer easy on the eyes.

If you can’t create good flyers on your own, you can search for landscaping flyer templates on the internet or hire a freelance flyer design expert. 

Make the right offer

Few things attract potential clients like a good discount. Something as simple as “Sign up before December 29 to get 20% off your first lawn mowing appointment!” makes people want to capitalize on the discount. Including a deadline in your discount offer also encourages them to take action sooner rather than later. 

Include a powerful call-to-action

A call-to-action (CTA) closes out the flyer with a clear clue of what readers should do next. Use a strong, clear CTA like “Call us at 555-LAWNCARE” so potential customers can directly take action after reading the flyer.

Link your online presence

You can’t convey every piece of information in a flyer. To prevent your flyer from being overcrowded, include your website or social media information in your lawn care flyers. Interested readers can then look up your profile to learn more about your landscape services. 

Where to drop lawn care flyers?

Now that you know how to make the perfect lawn care flyers, it’s time to figure out where to put them. A good way to know where your flyers will be most effective is by simply surveying the neighborhoods yourself. 

While postal service data might give you instant numbers, you won’t know how many of them need lawn care or even have lawns until you drive through them.  

Figuring out how many lawn care flyers to drop

A print marketing campaign usually has around a 30% return. From this figure, you can work backward how many flyers you need to get a certain number of potential lead calls. For instance, if you need 30 new customers from a certain neighborhood to call your company you’ll need to drop 90 flyers. 

However, marketing needs repetition so the message sticks. To boost your odds of getting 30 new customer calls you may need to drop flyers in the same spot several times over approximately a month. So, if your goal is to get 30 new client calls, you need to print 270 flyers. 

How do you know flyers work?

You can’t track the performance of a print marketing campaign through dashboards like online ads. However, there are two great ways to measure the success of your flyer drops:

• Ask customers where they found your company.
• Add different phone numbers on your flyers, then measure how many people called each number.

Residential vs commercial lawn care flyers

Residential lawn care flyers are usually more effective because there’s usually only one person making the decisions. Meanwhile, commercial clients tend to need more convincing than your everyday residential client because they have bosses who may have a say in the decision. 

While interpersonal relationship building is much more important for commercial lawn care, you can still try commercial lawn care flyers if you’re planning to specialize in small family-owned businesses. You can also use flyers after approaching a business owner so they remember your lawn maintenance services and contact info. For more ideas on how to get your foot in the door for commercial clients, check out our tips on marketing your lawn care business. 

Frequently asked questions about lawn care flyers

Flyers are an affordable way to market your lawn service business, but you need to know how to implement them properly. Here are some common questions about flyers, answered. 

• How to make a lawn care business flyer? 
• When do you need a lawn care flyer?
• How much should lawn care flyers cost?

How to make a lawn care business flyer?

Lawn care flyers need some essential information to be effective. The things you need to include in a flyer are:

• Your business name.
• Your landscaping services.
• Pricing information.
• A strong call-to-action.
• Contact information.
• An eye-catching, easy-to-read design.

When do you need a lawn care flyer?

Lawn care flyers, like any other marketing tool, can be used at any time. Whether you’re just starting out or need a marketing boost but have limited funds, you can print flyers and drop them around your neighborhood. If you’re a new entrepreneur just starting your lawn care company, check out Method’s guide on growing a small business for more tips. 

How much should lawn care flyers cost?

Lawn care flyers should be relatively cheap to print because you’ll likely order a lot of them. As a bonus, this low cost is often accompanied by high return, especially if your flyer design attracts people to call your business. 

Closing thoughts on lawn care flyers

Lawn care flyers are a low-cost, high-return way to promote your company. However, to maximize the return on your flyers, you need to design them well and drop them strategically. Good lawn care flyer design and appropriate drop locations will boost your odds of getting more calls.

Find out how Method:Field Services helps your business grow!

Image credit: Renee Fisher via Unsplash

While investors and loans are the common go-to options for business owners, there is one other choice landscapers often overlook. Landscaping grants are a great way to help your lawn care business get off the ground. It can also help jumpstart your plans to scale your business. In this blog you’ll learn everything you need about finding and qualifying for landscaping grants!

How to get grants for your landscaping business

The first step to getting grants for your landscaping business is to do some research and see what potential grants your company qualifies for. You can also look for other general business grants outside of just landscaping business grants.

Business grants exist at the federal, state, and local levels. The larger the area, the more competitors you have. Suppose you’re a local lawn care business. In that case, you’ll have a better chance competing on the local and state levels — unless your company has a competitive advantage few lawn care businesses nationwide have.

What can grant funds be used for?

You can use the funds from your grant to help your landscaping business in the following ways:

• Develop your landscaping business.
• Open new locations.
• Purchase new equipment.
• Hire more people.

Some grants may have restrictions or guidelines for where the grant funds can be spent so make sure to read the grant application rules and conditions.

If you’re looking for other ways to grow your company, we have a great guide on developing small businesses.

How many grants can I apply for?

The number of grant programs you can apply to depends on each grant’s conditions. Some grants don’t allow you to apply for other similar grant, while other programs encourage you to apply for as many potential grants as you want.

In other words, unless it’s specifically stated in the grant terms and conditions, you’re free to apply to as many grants as you can!

How to be eligible for a grant

Different grants have different eligibility requirements. Some may require you to operate in a certain state or employ a certain amount of people. Do some research on the grants you’re looking to qualify for to see further details on eligibility. 

How to apply for landscaping grants

There are different ways to apply for every type of landscaping grant. Information on the application process for grant programs is often found on their websites. You can also contact the grant program’s organizer for application assistance. Always be mindful of the application deadline so you don’t miss your opportunity to apply.

Types of landscaping grants to support your business

Now that you’ve learned what grants can be used for and how you can qualify, here are some prominent landscaping grants you can look into:

Environmental, recycling, and forest service grants

There are many grants specifically aimed at green businesses, like the Rural Energy for America and Small Business Innovation Research programs. Consider applying to these grants if you run composting programs, prefer environmentally-friendly lawn care products, and use electric-powered equipment. 

Grants for new immigrants

If you’ve recently immigrated to the U.S., you can look into immigrant and refugee grants. Some examples include the Wilson-Fish programs and the Microenterprise Development Program.

Female founder grants

Programs like the Amber Grant and the Cartier Women’s Initiative help women in various industries. Consider applying for this if you’re a female landscaping business owner.

Job creation grants

Your state may offer job creation grants if you employ many people from your local area. They’re typically given to eligible applicants that contribute to the local job market at the community level.  

Improvement grants

Your state or area government may also offer improvement grants, aimed at businesses that are about to upgrade their businesses. Be sure to look into these grants before planning for renovations or equipment upgrades. Check out Method’s guide on job and equipment costing for more information when determining how much to spend on improvements and upgrades.

Small business grant

Some cities have small business funding programs, like the NASE Growth and FedEx Small Business grants. They’re designed to help local businesses grow to boost the local economy, and are a great help if you qualify for them early on in your business journey. 

Young entrepreneurs grants

If you’ve started a business at a young age, you may be eligible for a young entrepreneur’s grant. Most young entrepreneur grants are offered at the local level, but your state may offer one as well.  

Grants for charity and nonprofit landscape projects

Some grants are offered if you support landscape projects for non-profit organizations or communities. Growing Spaces has information on some prominent school garden and veterans gardening grants you can check out. 

COVID relief grants

The Small Business Administration offers grants and financial assistance for companies suffering from the pandemic. If your business has been affected by COVID-19, you can also read Method’s comprehensive guide on COVID-19 business resources. 

Frequently asked questions about landscaping grants

• Are landscaping grants free?
• Can I apply for a grant online?
• How do I know if a grant is legitimate?

Landscaping grants may be a new concept to some, so it’s natural to have some questions. Here, you’ll find the answers to some common questions about business and landscaping grants. 

Are landscaping grants free?

Unlike loans, grants don’t need to be repaid. However, most grants offer certain conditions you need to fulfill as part of the agreement. For instance, job creation grants may require you to provide a certain number of job opportunities for workers in your area. 

Can I apply for a grant online?

Nowadays, many business grants offer an online grant application form. If you’re in doubt, contact the grant provider for more information. 

How do I know if a grant is legitimate?

Most legitimate state and federal grants do not require an application fee. You can also check for a grant’s legitimacy by researching the business organization that backs it.

Closing thoughts on landscaping grants

Landscaping grants are a fantastic way to fund your new or existing lawn care company. However, keep in mind that these grants often have specific qualification requirements and tasks you may have to do once you qualify for them. It’s important to read through the terms and conditions and understand what the grant you are applying to offers your business.

Find out why Method:Field Services is the #1 choice for your business by watching the free demo!

Image credit: Gabriella Clare Marino via Unsplash

Getting customers is often the first challenge faced by new lawn care business owners. Even if you’re providing the best service with the most advanced landscaping equipment, it won’t mean anything if you don’t have any bookings. If you’re racking your brain trying to figure out how to get new customers, we’re here to help! Read on to learn the best ways to do it! 

The challenges of starting a lawn care business

As with any other industry, running your own business is both rewarding and challenging. While the landscaping business has experienced consistent growth and is relatively easy to get into, there are some challenges that you need to watch out for. Two of the largest challenges for a lawn care business owner are:

Seasonality

Lawn care and landscaping is often times a seasonal business. You might be swamped with bookings from spring to early fall, but dry up when winter hits. You need to know how to manage your finances or provide alternative services in the less active winter months.

Competition

The relative ease of entering the landscaping industry means you’re likely to encounter more competition. If you live in a densely-populated area, you are likely to have multiple businesses competing for the same customers.

Preparations before you get started

While getting into the lawn care industry is challenging, there are ways to prepare that will help you gain customers fast. Here are some areas you should consider before launching your lawn care company. 

Check your competition

Examining what the competition does lets you differentiate your company to attract more business. For instance, if your competitors mostly serve residential clients, you can specialize in commercial properties. You can also concentrate on certain aspects of lawn care, like greenhouse maintenance or interior landscape installations.

Improve your skills

While you don’t need a certain degree to be a lawn care professional, some skills are guaranteed to set you apart from the rest. You can take certifications in certain hard skills like commercial pesticide use and tree trimming, or improve your soft skills to provide better customer service. Satisfied customers are more likely to recommend knowledgeable and friendly landscapers to their friends and family.

Set the right prices

There’s no one-size-fits-all pricing plan for lawn care services. Small lawns cost less than large ones, and commercial lawns pay differently compared to residential lawns. Do some research on your area’s potential customers and current competitors to get a good idea of how much people are willing to pay for lawn services.

Get insured

Another often-overlooked part of preparing a business is insurance. In lawn care, you can accidentally cause property damage to your customer’s lawn or have your equipment stolen while you’re on-site. Whatever the problem, insurance keeps you protected.

Top 5 tips to get lawn care customers fast

Once your business is up and running, the next essential step is gaining customers. But how do you find them? Here are five ways you can find customers to jumpstart your lawn care business. You can also check out this blog for lawn care marketing ideas.

1. Contact your family and friends

One of the best ways to kick-start your business is to search within your own network. Since you already have a good relationship with your friends and family, they should be the first to know about your new lawn care business. Even if they don’t need lawn care services at the moment, they can pass the information to their networks.

2. Use your social media channels

A strong social media presence is essential for businesses these days. Creating a social media profile for your company grows your reach and gives you access to a digital audience.

Your social media should contain contact information and your service prices. However, it should also have helpful information like gardening tips and be a place for you to answer customer questions. This way, potential customers are more likely to remember your page and contact your company if they need landscaping services. 

3. Go door-to-door

Another way to build your network is the old-fashioned way — sell your services directly to neighbors. This method will be easier if you already have a good reputation in the neighborhood since they’re likely to feel better about getting landscaping services from someone they know. Your proximity to them is also an advantage since you can get there quicker than other landscaping companies. 

4. Create print marketing materials

Distributing lawn care flyers, business cards, and posters is also a great way to get your company’s name out there. This can go hand-in-hand with door-to-door marketing, where you hand out cards to your prospective customers. While this is a more costly way to market your business, you’ll see the benefits and return on investment an informative and easy-to-read print ad can have.

5. Join facebook groups

Local Facebook groups are an excellent place to network with people who live in your area. Similar to face-to-face networking, you’ll have an easier time selling your landscaping services in Facebook groups if you already have an established online presence.

If you’ve just joined your local groups, you don’t have to immediately sell your services. Instead, you can chime in with useful gardening tips every time someone asks and build a reputation as a local landscaping expert.

How to get lawn care customers fast? — Frequently asked questions

There’s a learning curve when it comes to running businesses. To help you answer some common questions about getting landscaping customers fast, we’ve compiled the answers right here!

• How do you get lawn care customers fast?
• How to find your first lawn care clients?
• How do I get more lawn mowing customers?
• How do I promote my lawn care business?

How do you get lawn care customers fast?

There are many ways to get lawn care customers. One of the best ways to build your customer base is by word of mouth — be a knowledgeable, likable landscaper to make a good impression on your customers. Once they’re satisfied with your services, they’ll likely recommend you to friends and family. 

Another good way to pull in more customers is to be active in local Facebook groups and be the go-to person when it comes to landscaping. Answer questions from group members so they know you’re an expert on lawn care and remember you the next time they need landscaping services. 

How to find your first lawn care clients?

The best way to find your first few customers is through your family and friends! Ask around to see whether any of them need lawn care services. If they don’t need it at the moment, consider asking them to promote your business to their friends and family. 

How do I get more lawn mowing customers?

Better prices tend to attract more landscaping customers, especially if you include excellent customer service with it. To get more orders for your lawn mowing service, do some research and find out how much people in your area are willing to pay for services. If you need help figuring out how to price your lawn care services, we have a great guide on setting lawn mowing prices. 

How do I promote my lawn care business?

There are many ways to promote your lawn care business. Here are just a few ways you can put your company’s name out there and find more prospective clients. For more ideas, you can check out our tips on generating leads as a small business.

1. Discounts and customer referrals

Encourage current customers to tell others about your business by giving them discount coupons when they get someone new to use your services. For newcomers, you can offer a one-time exclusive discount so you can get them to experience your services firsthand.

2. Print materials

While print marketing may seem dated, flyers and lawn signs offer a personal touch that most people trust. A good piece of advice is to always carry business cards with you wherever you go. If the topic of your business comes up in a conversation, you’re ready to promote your business.

Printing T-shirts with your business name and contact information is also a good idea. Wearing them as a uniform lets you and your team become walking billboards, informing people passing by of your business. 

3. Online presence

Online presence isn’t just about social media. You should also set up a Google business profile so your contact details are automatically displayed when people look up your lawn care company. Moreover, you can add photos and review scores to convince potential customers that your business is legitimate. 

Closing thoughts on how to get lawn care customers fast

There are many ways to get new lawn care customers when you’re just starting out. However, there’s no single right way to do it, you need to research and experiment to see which methods work for your business.

Start gaining customers fast and growing your business with the best CRM for landscaping and lawncare professionals here!

Image credit: Petar Tonchev via Unsplash

Winter months are often slow months for lawn care business owners. When your customer’s gardens and lawns are covered with snow, your lawn care jobs also tend to dry up. However, this doesn’t mean you should close up shop when the snow starts to fall.

So what do landscapers do with all the business challenges in the winter? Read on to find out how your landscaping company can still make a profit, even in cold months!

What you’ll learn in this article

Here’s a quick overview of the things you’ll learn in this post. 

Winter months for professional landscapers

Most landscaping work is done in the summer months. Because people are less likely to keep a well-maintained lawn in winter, you’ll likely get fewer jobs. However, it doesn’t mean you can sit on your hands while waiting for the snow to thaw. 

One of the most important things to do as lawn care business owners in winter is to check up on your landscaping equipment. You can also find new landscaping-adjacent activities so you can still get money in these slow months.

Preparing lawns for winter

No matter the month, many people want their lawns to look the best. To ensure your customer’s lawns are in peak condition when spring rolls around, you can offer comprehensive winter lawn prep packages. This work includes inspecting the health of trees and shrubs, removing dead plants, and applying plant food so their soil doesn’t dehydrate. 

Offering landscaping services in the winter season

In the winter months, you can’t exclusively rely on landscaping and yard work. You may need to branch out into other adjacent services like gutter cleaning and snow removal to keep jobs coming in during the dreaded winter months.

Profitable winter jobs for landscapers

Confused what kind of work you should offer in the winter? Here are some examples of winter services you can offer to keep your lawn care business busy in the cold months.

Snow removal

Plowing snow is one of the go-to winter jobs for landscapers. If you operate in especially snowy areas and have a snow blower or detachable plow, you can get a lot of orders to move snow from streets or people’s driveways. 

However, this isn’t the most dependable winter job since your orders will heavily depend on recent snowfall — and not all landscapers have a snow plow or operate in snowy areas. If this is your first time taking snow removal contracts, read our guide on how to price your services.

Winterization of plants and shrubs

Plants go dormant in winter weather, but that doesn’t mean you can just leave them be. As a landscaper, you can offer winterization services for extra money, which protects plants against the cold weather to improve the quality of their rest. With proper winter protection, these plants will come back from dormancy in the best health. 

Christmas light display installation

If you’ve got a good eye for design, Christmas decorating can be a profitable late winter business idea. Strike up a deal with a commercial wholesaler and find yourself Christmas trees in need of holiday lights. If your Christmas trees become the talk of the town, you’ll build up a client base ready to order Christmas trees come next holiday season. 

Indoor landscaping services

Not all landscaping work is done outdoors. Many public buildings like hotels and shopping centers have indoor gardens or other landscaping features that still need maintenance. To make up for the lack of outdoor landscaping jobs, you can temporarily pivot to indoor landscaping jobs during winter.

Lawn mowing

If you live in warmer states, grass can still grow normally in winter. This means you can still get a bit of money from lawn mowing services. However, since residential clients are less inclined to book landscaping services in the winter months, you can follow our guide on lawn mowing pricing to adjust to the decreased demand. 

Planning for the next year

The slow winter months are the perfect time for you to reflect and prepare for upcoming seasons. There are two important things to do during winter to ensure the coming year goes smoothly:

• Review your inventory and consider whether you need additional equipment for the coming year. 
• Evaluate your team’s performance and hire new people or schedule extra training if needed. Check out our guide on increasing productivity to further improve your lawn care business.

What do landscapers do in the winter? — Frequently asked questions

Figuring out what to do in winter is always a challenge for landscapers. Find the answers to some popular questions about going through winter as a landscaper in this section!

• How do landscapers make money in the off-season? 
• Is landscaping a seasonal job?
• Is winter a good time to landscape?
• How much do landscapers make in winter?

How do landscapers make money in the off-season?

With the usual landscaping jobs like lawn care and garden maintenance drying up during the winter months, you need to get creative to still make money in the off-season. Depending on where you are and what skills you have, you can do things like removing snow, performing indoor landscaping services, or even decorating Christmas trees!

Is landscaping a seasonal job?

By nature, landscaping is a seasonal business. Landscapers often see high demand from spring to fall, while they might see reduced demand in the winter months. 

Is winter a good time to landscape?

While winter is often regarded as the off-season for many landscapers, there are still some landscaping jobs to be done. Some lawn care customers actually prefer to start landscaping work in winter because most lawn care companies tend to offer discounts due to reduced demand. 

How much do landscapers make in winter?

How much landscapers make in winter depends on what alternative jobs they take. If you simply stick to the services offered in warm months, you’ll likely make much less. However, if you diversify and take on other jobs like snow removal, you’ll still turn a profit in these lean months.

Closing thoughts on what landscapers do in the winter

While the demand for landscaping services tends to drop in winter, this doesn’t mean you can sit on your hands until spring. There are many alternative jobs you can take on, from indoor landscaping to Christmas tree decorating. With some creativity and grit, you can ensure your landscaping company still profits in the winter!

Start managing your winter season with a free trial of Method:Field Services!

Image credit: Nathan Anderson via Unsplash

Paying attention to statistics lets you capitalize on trends before your competition does. However, compiling the relevant statistics takes a lot of time that is better used to improve your lawn care business. Fortunately, we’ve got you covered. Find out the need-to-know lawn care industry stats in his article!

What’s in this article?

Here’s a quick look at what you’ll learn in this blog.

Understanding the lawn care industry

Lawn care is part of the larger landscaping industry that encompasses a wide range of services like tree care, snow removal, and greenhouse maintenance. Lawn care activities include designing and maintaining outdoor spaces like parks and gardens.

You can find lawn care professionals just about anywhere including parks, golf courses, and even cemeteries. If there is greenery to be taken care of, then you’ll find lawn care businesses on it. 

Lawn care industry professionals span a wide range of occupations. Some job positions found in the lawn care industry include:

• Landscape architects and designers.
• Landscape maintenance technicians.
• Arborists and botanists.
• Groundskeeping workers.
• Heavy equipment operators.

How large is the market for lawn care businesses?

IBIS World Landscaping Services Industry Report shows that in 2021 the landscaping industry is worth $105.1 billion. Lawn care businesses make up the third-largest industry behind cleaning and freight. Measured by market size, landscaping services ranked 106th largest in the United States.

Lawn care industry growth

Almost all construction projects need landscaped outdoor areas, whether it’s residential buildings or commercial properties. As the number of construction projects continues to increase, so does the demand for landscaping services. 

The landscape maintenance industry saw consistent growth in the past five years, with an average annual growth rate of 5.1% between 2016 and 2021. The landscaping market is also the fastest-growing industry in its sector. 

While the landscape industry is enjoying consistent annual growth, there are low barriers to entry which lead to high competition. If you’re looking to get ahead of your competitors, we have some tips on how to grow your business. 

Essential landscaping industry statistics

Paying attention to lawn care industry stats lets you identify key market trends before the competition. In other words, you’re more likely to find new ways to improve your business if you focus in on these trends.

Here are some current landscaping industry statistics that you should keep in mind:

• The lawn care industry generated an estimated total revenue of 99 billion dollars in 2019. On average, each household spends $503 on lawn care and gardening.
• The top 50 lawn care maintenance companies generate an estimated 15% of the entire industry’s revenue.
• Landscaping for commercial properties is responsible for about 50% of the entire industry’s revenue.
• The lawn care industry employs over one million people across over 600,000 companies.  
• 67% of adults are growing or plan to grow edible plants at home.
• The rebounding economy and the rise of nonresidential construction are likely to increase demand for landscaping services.
• The average landscaping company has two employees, and overall employment in the landscape industry is projected to grow 10% between 2019 and 2029.
• Households in North America increased their spending on lawn care from $317 in 2014 to $503 in 2017.  
• The landscaping industry has low market share concentration — meaning that no landscaping company owns more than 5% market share.
• Globally, the demand for power lawn equipment and garden supplies is projected to reach $24.2 billion in 2021.   

Frequently asked questions about the lawn care industry

So how do these statistics affect your company? Find the answers to some common lawn care industry stats in this section. 

• Is the lawn care industry growing?
• What is the demand for lawn care and maintenance services?
• What industry does lawn care fall under?
• How many lawn care businesses are there in the US?
• How many people need lawn care services?

Is the lawn care industry growing?

The lawn care industry is enjoying a period of consistent growth. From 2016 to 2021, the industry has grown 5.1% per year on average. In 2021, the industry was expected to grow by 5.3%, higher than the country’s overall economic growth. 

What is the demand for lawn care and maintenance services?

The demand for lawn care is increasing, as evidenced by the rise in average spending per household for landscaping activities. In addition to the rise of residential and commercial constructions, many health-conscious millennials are planning to go into vegetable gardening, further driving up the sales of lawn care services.

However, the concentration of lawn care professionals isn’t equal across the entire nation. Only 29% of all landscaping companies operate in the western half of the United States. 

The low number of lawn care companies operating there leads to higher median revenue, with many Californian landscaping companies entering the top 100 most successful landscapers in 2019. 

What industry does lawn care fall under?

Lawn care falls under the landscaping industry because it’s concerned with providing landscape development and maintenance. According to the Bureau of Labor Statistics, landscaping and lawn care is classified within the Administration, Business Support, and Waste Management Services sector.

How many lawn care businesses are there in the US?

There are over 600,000 landscaping businesses in North America. The low barrier of entry makes it easier to enter the lawn care industry compared to other trades. However, the ease of entry leads to more landscaping companies in operation — which means more competition. 

The number of active landscape companies means the market share concentration is low, with no companies owning over 5% of the market. This means there are no “giant” landscaping companies, creating a level playing field for everyone. 

If you’re looking to thrive in this industry, you can follow Method’s tips on how to market your lawn care business. Business owners can also get ahead in this competitive landscape by offering the best prices. To figure out how to price your landscaping services, check out these tips on calculating your lawn mowing price. 

How many people need lawn care services?

2017 research data from the National Association of Landscape Professionals show that 40% of Americans hire lawn care professionals. Since lawns are often the first impression a guest gets when visiting someone’s home, having a well-maintained lawn shows that you care about your home. Moreover, perfectly-manicured lawns tend to bump up the home’s resale value.

Closing thoughts on lawn care industry stats

Landscaping is a competitive industry, however, that shouldn’t deter you from entering it. If you know the most recent lawn care industry stats and the best ways to market your lawn care business, you’ll get ahead of the competition and build a successful landscaping company!

Now that you know all the stats, get started with the best CRM for landscaping and lawncare professionals here!

Image credit: Pixabay via Pexels

Winning commercial lawn care contracts usually means you’ll get a lot of money. However, bidding for these contracts can be a challenge. Bid too much, you’ll lose out on the job. Bid too low, you’ll lose money. Read on to find the best ways to win commercial lawn care contracts.

What you’ll learn in this guide

Before jumping into the guide, here’s a quick overview of what you’ll learn in this article.

Getting commercial lawn accounts and landscaping contracts

Getting commercial lawn care contracts is challenging. You can’t just go door to door and expect to land contracts like with residential clients. Do these three things to boost your odds of landing a commercial landscaping contract:

Use your connections

If you’re already running a residential lawn service company, you can ask around. Talk to your residential customers and see if they have friends or family who need commercial lawn services. 

Find locally-owned businesses

Try driving around your area to see if any businesses need landscaping services. If you can, look for smaller local businesses since most of the time you’ll be dealing directly with the owner.

Personalize your marketing

If you’re looking for clients from a certain industry like restaurants or shopping malls, you need to customize your approach. Find information on all of these potential customers in your area and create personalized pamphlets before visiting those businesses. This shows that you’re prepared to tackle whatever problem they have.

Preparing for commercial lawn care contracts

Despite being in the same industry, commercial and residential lawn services are two very different things. Therefore, you need to plan your approach differently when it comes to the commercial lawn care game. Here are four ways you can prepare before seeking a commercial lawn services contract:

• Obtain the relevant licenses and certifications since property managers are less likely to trust landscapers with few qualifications to their name. 
• Get ready for intense competition. Rival companies may offer significantly lower lawn care bids and take contracts from under your company. We have a great guide on how to price your commercial lawn care bid.
• Find what sets you apart from the competition so you have a leg up during the bidding process. 

How professionals win commercial lawn maintenance contracts

In commercial landscaping, it’s not enough to be professional. You and your team need to look the part to convince property managers that you can handle the job. Most clients examine three things to determine whether you look professional enough:

Uniforms

The corporate world places a lot of emphasis on looks. A good uniform choice to make your landscapers look professional and trustworthy is a polo shirt. They look professional and tend to be more durable so they last longer. For extra branding, you can also print company hats for your staff to wear on the field.

Vehicles

Having an eye-catching truck branded with your company’s name has the double benefit of free advertising and showing that you’re well-established enough to dedicate an entire vehicle for work. Whether you choose to paint or wrap your trucks, be sure to choose an eye-catching design to attract the eyes of passing motorists. 

Online presence

Does your company have a professional-looking website and a good social media presence? A good website with a complete rundown of your services goes a long way in convincing potential clients. 

Getting your foot in the door: How to meet with the decision-maker

 If you’re just starting out in lawn service, it may be tough to network and find commercial clients. Fortunately, networking is much easier when you know where to look. Here are several places to look for potential contracts:

• Local businesses: Starting local is always a good idea — there’s a good chance the owner already knows your business and you won’t be stuck meeting a middleman.
• CEO forums and Chamber of Commerce meetings: If you live in an area with high commercial activity, you can meet with many business owners here.
• Cold visits: If all else fails, use your charm and start knocking on doors. 

Top tips to bid on your lawn care contract

Most companies are only focused on their bottom line. To make sure your prospects choose your company, use these strategies:

• Give them a say in the landscaping projects — collaborate with them to create the perfect yard or garden.
• Explain why letting inexperienced landscapers to work on their property is a horrible idea.
• Show them that you’re prepared by handing in a professional, well-written landscaping proposal. 

Frequently asked questions about commercial lawn care contracts

Still, have some questions? We’ve got you covered. Find out answers to some common questions about commercial lawn service here.

• How do I write a lawn care contract?
• Do you need a contract for commercial landscaping?

How do I write a lawn care contract?

Make sure your contract covers everything — including all your contact information, a list of services provided, and a detailed breakdown of your prices. Read our guide on lawn mowing pricing if you’re looking to price your services.   

Do you need a contract for commercial landscaping?

Commercial landscaping projects need to have a contract so you and the property manager know their responsibilities and rights. A contract also helps make potential disputes easier to mediate. 

Closing thoughts on how to win lawn care contracts

Getting commercial lawn care contracts is more challenging than residential landscaping projects. However, if you know where to look and how to make a bid, you’ll land the big-ticket landscaping contracts with ease! For more tips on how to run your lawn care business, check out our guide on lawn care management. 

Take your lawn care business to the next level with a free trial of Method:Field Services!

Image credit: Paul Moody via Unsplash