In business and in life, it’s hard to walk away from what we already know. It’s easy to stay on the same path. It’s comfortable. It’s familiar. But is it the best way to go?
When it comes to new customer management software, it can be especially difficult to cut ties with software that no longer serves your needs. If you’re currently using QuickBooks Customer Manager, you know what we mean. It was a great platform when it first launched, and allowed you to integrate your QuickBooks Desktop customer data so you’d never miss a sales opportunity. But while it still has a loyal user base, it hasn’t been updated in years, and Intuit has discontinued support for the platform. So even though it’s familiar and comfortable, it may not be helping your business grow.
Here’s why it may be time to move on:
1. You need an easier way to manage your contacts
Let’s just get this one out of the way: QuickBooks Customer Manager is a pain in the neck. A good CRM should make it easier to manage information on customers and sales, but Customer Manager requires a lot of manual work to keep customer data clean. Even a function as simple as updating a company address requires you to update the individual contacts for each person at that company. Like we said, it’s a pain the neck.
Your CRM should make life easier. If you’re spending hours cleaning up and updating information, it’s time to move on.
2. Your team needs access to customers on-the-go and by mobile
Modern technology is constantly evolving, at a rapid pace. And since Customer Manager is no longer being updated, it’s stuck in time as a desktop-only software. That would be great if you never needed customer info while sitting at your desk, but this is 2017. Mobile and cloud-based software is integral for a business’ success. In fact, it’s estimated that nearly two-thirds of CRM software will be fully cloud-based by the end of next year.
Your clients rely on you to be flexible for their needs, and you need a CRM platform that does the same for you. Being tied to a desktop is the farthest thing from flexible, and it’s holding your business back.
3. You’ve reached maximum user access
Speaking of being held back, QuickBooks Customer Manager does exactly that to your sales team. By limiting your business to a maximum of four users, your team will inevitably end up sharing accounts, leading to duplicate contacts and dirty data.
Even if your current sales team is fewer than four people, it’s best to think bigger and plan for tomorrow, when your sales team has expanded. Besides, it’s easier to switch now while your team is smaller, rather than re-train a bigger team once you’ve outgrown Customer Manager, right?
If you plan on increasing the size of your sales team, you need a QuickBooks-integrated CRM platform that not only grows with your business, but one that helps your business grow.
4. You’re trapped in a platform older than Windows 2000
Think back to the year 2000. Cast Away and Gladiator topped the box-office. NYSYNC’s No Strings Attached and Eminem’s Marshall Mathers LP were the top selling albums. There’s no excuse to still be relying on software that’s only support by Windows 2000, which came out the same year.
If somebody tried to sell you a computer, phone or car from 2000, you’d laugh them out of the room. So shouldn’t you be using a CRM software that’s compatible with your computer, phone and tablet? Regardless of which operating system you’re using, you should always have full access to your customer and sales info.
5. You need software that will support you
Even the best pilots need a copilot. But if you’re in the cockpit with QuickBooks Customer Manager, you won’t get any sort of technical support, since the software was discontinued. As your business grows, you’ll undoubtedly need to customize your CRM platform to suit your team, and with that comes the need for support.
Whether you need a hand tailoring the software, dealing with problems, or even just getting set up, it’s hard to work with a platform that doesn’t actually have a support team.
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