Running a small business can be a labor of love, or just a lot of labor, depending on your choice of business software. Did you know that only 22% of the small businesses we recently surveyed have ever invested in a personalized software solution? That means four out of five small business owners are using programs that aren’t quite right for their businesses.

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“So many small business owners have told me they feel trapped by the limitations of a one-size-fits-all approach to business software,” said Method founder Paul Jackson. He added that they typically employ a combination of software and spreadsheets, which results in costly workarounds and double data entry. “When you’re running a business, your time is too valuable to be spent on so many unnecessary frustrations.”

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Why do entrepreneurs put up with the headaches?

While some (37%) business owners cited a lack of IT or personnel expertise, the big stumbling block is the mistaken belief that customized solutions need to be expensive.

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Nearly eight out of ten (77%) mentioned budgetary constraints as the reason they haven’t invested in personalized software, even though more than half (52 %) of those surveyed said it would probably lead to greater workflow efficiency.

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That’s the bad news.

The good news is that Method gives small businesses personalized software solutions, such as the company’s flagship Method:CRM. All Method solutions are mobile-friendly, completely customizable to ever-changing business needs, and sync easily with QuickBooks. Drag and drop tools make it easy to customize, and it is 100% code-free.

“Small businesses have a broad range of individual needs and operating procedures. A bowling alley is very different from a sole-practitioner graphic design firm, for instance,” said Avi Golan VP and GM, Intuit Developer Group. “The QuickBooks Online platform is designed so that it can be customized by and for small businesses. Thanks to integrations with partners like Method, small business owners benefit from a solution that is customized to fit their specific needs.”

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Jackson believes that personalization is a growing trend, and the days of One-Size-Fits-All software are quickly coming to an end. “Business owners are starting to realize that customized software can be both affordable and easy to use. At Method, we believe in Your Work, Your Way, which means we want to help you work the way you want to work,” he said. “Our customers love it.”

Small businesses can now enjoy the personalized experience that was once only available to large corporations. Greater workplace efficiency means business owners can spend more time serving customers, rather than re-entering the same data over and over again. Clearly, businesses find Your Work, Your Way to be a lot more attractive than Take-It-Or-Leave-It or One-Size-Fits-All.

Posted by Rodrigo Fernandez

Hey there! As Method's Director of Marketing, I have a natural passion for building and designing solutions that enable revenue growth from a customer acquisition perspective. When I'm not at Method leading the marketing team and making fun videos, I am grilling and travelling with my wife and three children.