CRM

How to Use Your CRM to Optimize Influencer Marketing

Social media marketing looks little like it did just a few short years ago. The primary power behind this seismic shift? Influencers. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable. They’re taking over …

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Benefits of CRM Software for Independent Consultants

When you hear “consultants,” you may think of fast-talking businessmen in fancy suits spinning a lot of jargon for high-priced fees. Think again. Today’s economy is a fast-moving, networked marketplace where experienced specialists work on multiple projects across different teams and organizations. In fact, there’s a good chance that you are one of those specialists. …

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Does Your Agency Need a CRM or Project Management Software?

Published Nov 29, 2019; last updated Apr 4, 2019. Few industries are as relationship-driven as marketing and advertising. In order to win new business, these agencies must qualify and follow up with new leads in a timely fashion. And in order to build a loyal client base, they need to connect with clients on a personal …

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CRM Comparison: Method vs. Salesforce Small Business Solutions

Choosing a CRM can be difficult because there are plenty of excellent programs on the market. If multiple options are rated highly for customer satisfaction, how should you go about picking the right one for you? To cut through the confusion, concentrate first on your own business model. You’re looking for a CRM solution that best …

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Conquering Customer Service Issues: 9 Tips to Build Customer Loyalty

As a customer, there’s nothing more frustrating than having an issue with something you spent hard-earned money on. And this frustration only increases when the issue isn’t resolved effectively by the company. Businesses often think of great customer service as part of their selling toolkit. However, the need to empathize with consumers or understand their …

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CRM vs. ERP: Which Software is Right for Your Manufacturing Business?

Manufacturing companies today face fierce competition. Thanks to the internet, your competitors are no longer just a handful of local companies whose names appear next to yours in the phone book. Instead, every company can create a website to showcase their products, allowing them to receive orders from customers all over the country — or …

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From Casual Buyer to Loyal Fan: 4 Ways to Improve Customer Retention

Ever hear the saying, “a bird in the hand is worth two in the bush”?  Setting aside the question of why one would ever want to handle any number of birds, this old adage deserves a second look. Why? Because many small business owners, marketers and sales reps share a simple goal when it comes to …

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