marketing

How Nonprofits Can Use CRM Software to Develop an Effective Marketing Strategy

If you’re running a nonprofit, you’ve probably heard about customer or constituent relationship management (CRM) software. You may even be considering using it to track donor contributions, sync donations with your accounting software, or send email campaigns. In fact, these are all great uses for a nonprofit CRM. Were you aware, though, that your CRM software can also help …

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How to Use Your CRM to Optimize Influencer Marketing

Social media marketing looks little like it did just a few short years ago. The primary power behind this seismic shift? Influencers. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable. They’re taking over …

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How to Become Digitally Disruptive: Darrell Keezer at QuickBooks Connect

On day two of QuickBooks Connect Toronto, Candybox Marketing CEO Darrell Keezer kicked off his session by holding up a selfie stick. “I’m in social media marketing and that means I have to carry one of these. Does anyone know what this is? That’s right, it’s a self-absorbed stick.” After a quick group selfie, we were …

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Growing Your Business Through Content Marketing: Bram Warshafsky at QuickBooks Connect

There’s no denying that the heyday of traditional outbound marketing has passed. Even just a decade ago, companies could rely on TV commercials, radio ads, and roadside billboards to reach their target consumers. But consumer behavior has changed. As entrepreneur Bram Warshafsky pointed out at QuickBooks Connect, many people now watch Netflix instead of TV, …

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Mastering the Art of Social Media: Veronica Wasek at QuickBooks Connect

“Who here has a love-hate relationship with social media?” Veronica Wasek asked accounting professionals at QuickBooks Connect. Plenty of hands went up around the room. The truth is that many small business owners and employees receive conflicting messages about how to use social media and its importance in modern marketing efforts. The social media landscape …

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Building Your Digital Brand: Lindsay Williams at QuickBooks Connect

The social media landscape evolves at lightning speed. It has also become increasingly cluttered with countless platforms and a million voices. This makes it difficult for small businesses to keep up with trends and establish a solid digital brand. Sometimes, you just need an expert to give you some actionable pointers — and that’s exactly …

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How to Set Your Small Business Up for Black Friday Success

Brace yourselves — Black Friday and Cyber Monday are approaching. For the past several years, the weekend following Thanksgiving has signaled the start of the annual holiday shopping rush. If you’re a small business owner, you may be feeling a little intimidated or overwhelmed by the prospect. Many consumers now approach the period between Thanksgiving …

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