What is CRM?

CRM Simplified

Customer Relationship Management (CRM) is a system for managing your interactions and next steps with leads, customers, vendors and staff. It’s based on an old idea that happy customers lead to good business. A CRM system is software that you can use to organize, synchronize and automate sales, support, marketing and customer service so you know what each customer needs and when they need it. The key benefit is your team can get more done while also ensuring that nothing slips through the cracks.