kick an starting your PR d have started to build r elatio nships with a few local media early. Now you want to get out there and spread the news to create the kind of awareness that ultimatel y lea ds to sales.
O kay , so your new product/service is ready to be launched and you’ve got your story perfectly honed. You’ve read our earlier post about
It’s time to tell your story to media and influencers.This may be a good opportunity to hire a PR agency (more on that in a future post).
But what if the stars align and you get a call from that local reporter you’ve already reached out to? She’s working on a bigger piece on what successful entrepreneurs do to grow their business. She remembered you and wants to set up an interview tomorrow. That’s not enough time to bring on an ag ency so you’ll have to go D.I.Y.
What should you do?
Here are 3 things to help you prepare for a media interview:
1. A nticipat e the q uestions :
Why would anyone need this? Didn’t you just rip-off an existing product? ). Think about the story from the point of view of your customers, competitors, media and the industry at large . Then craft compelling, honest answers. You can never stop a challenging question, but you can always be prepared.
This includes the good and the bad ones. Don’t just focus on the positive news. Write down easy questions and the hard ones (e.g.
2. Practice, then practice some more:
Get a friend or family member to ask you questions as if you were in an interview. Do this more than once. If you can capture yourself on video and review it without becoming self-conscious, that’s a smart way to evaluate your responses, watch your body language and improve. Just remember not to sound like you’re reading from a script. Answer in your own voice, include anecdotes , and be y ourself.
‘Do you ha ve anything else to add ?3. Have an answer to the question
Often times, at the end of an interview a reporter will ask if you have anything else to say and far too many people shake their heads. This is a great opportunity to reinforce your story, ad d a call to action, phone number or website , and end with a bang. Think of it like your encore p erformance and have an answer that rocks the house.
Have you done media interviews before? Did they turn out the way you’d planned?
Please share your thoughts. And as the 3 Things series grows we’ll be adding guest bloggers and looking for your stories on what’s worked and what hasn’t, and how you adapted or improved on an idea we shared.