Although it’s hard to believe, we’re already into the second half of the summer. It seems that flocks of people are heading to the closest patio after work and families are packing up and heading out of town. So, what does this mean for your business? Do you worry that your messages are being ignored or even put in the dreaded “Read Later” folder? Don’t spend the remainder of the summer concerned about professional siestas. Instead, consider these three ideas for keeping in contact with your contacts, even if their status reads “gone fish in”.
1. Summer Friendly Messages and Message Vehicles
People are traveling wit h their smartphones and tablets almost everywhere nowadays, so it’s also a good idea to double check that your e-mails display nicely on mobile devices and that all the links in your e-mails are mobile friendly. Summer is the season for taking time to enjoy the outdoors, but who’s kidding who? People still check twitter even on the beach! If you haven’t yet embraced social media as a means of communica ting with your customers, maybe this month is the time to give it a shot.
2. Plan Ahead for Vacation Times
F or many businesses, the summer means slower reply times on emails and fewer clicks from e‑blasts. When you’re planning your promotions, try extending your timelines to accommodate for longer reply times and prepare for those pesky out-of-office replies.
3. Keep It Casual
Summer tends to be a more relaxed season, so why not embrace the opportunity to add some flare to your messages? How about adding a fun photo of your team rocking sunglasses in your e-blast signature? If you’re sending out geographic specific messages to your database, you could include links to local summer attractions, especially if your team will be attending.
Have you had any s uccesses with keeping in contact with your contacts so far this summer?
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Thanks for stopping by and enjoy the rest of your day!