social media marketing

How to Use Your CRM to Optimize Influencer Marketing

Social media marketing looks little like it did just a few short years ago. The primary power behind this seismic shift? Influencers. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable. They’re taking over …

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How to Become Digitally Disruptive: Darrell Keezer at QuickBooks Connect

On day two of QuickBooks Connect Toronto, Candybox Marketing CEO Darrell Keezer kicked off his session by holding up a selfie stick. “I’m in social media marketing and that means I have to carry one of these. Does anyone know what this is? That’s right, it’s a self-absorbed stick.” After a quick group selfie, we were …

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