nonprofit CRM

How Nonprofits Can Use CRM Software to Develop an Effective Marketing Strategy

If you’re running a nonprofit, you’ve probably heard about customer or constituent relationship management (CRM) software. You may even be considering using it to track donor contributions, sync donations with your accounting software, or send email campaigns. In fact, these are all great uses for a nonprofit CRM. Were you aware, though, that your CRM software can also help …

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What Your Nonprofit Board Should Know About CRM Software

Learning how to work with a board of directors can be a challenge for nonprofit administrators. Boards are generally filled with well-meaning locals who lend their expertise to a nonprofit, helping to oversee the efficient operation of the organization. Members may have industrial or retail experience, legal expertise, or may even hold political office. They …

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Nonprofits and Social Media

Big Impact on a Small Budget: Social Media Tips for Nonprofits

Why does your nonprofit use social media? Perhaps you want to raise awareness of an issue or promote an upcoming event. Maybe you want to recruit volunteers and attract new supporters. And in all scenarios, you definitely want to improve fundraising results. Social media offers a cost-effective way to accomplish all of the above while telling your nonprofit’s story. Social media use …

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7 Essential Features of Nonprofit CRM Software

Published Jan 16, 2019; last updated Jul 3, 2019. Nonprofits aren’t exactly the same as for-profit businesses. Still, they have many needs that are similar to those of businesses with paying customers. For starters, nonprofits need to market to and build strong relationships with their supporters, just as companies need to keep their customers engaged. Successful organizations …

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How to Improve Donor Retention for Nonprofits

As a nonprofit organization, by definition, you depend on charitable giving. Without ongoing donations and community support, your organization is unable to function. However, tracking and promoting donor retention throughout the giving cycle is cumbersome at best. After all, many nonprofits lack the financial support to invest in a full-scale IT department or fancy donor …

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