email marketing

How to Set Your Small Business Up for Black Friday Success

Brace yourselves — Black Friday and Cyber Monday are approaching. For the past several years, the weekend following Thanksgiving has signaled the start of the annual holiday shopping rush. If you’re a small business owner, you may be feeling a little intimidated or overwhelmed by the prospect. Many consumers now approach the period between Thanksgiving …

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From Casual Buyer to Loyal Fan: 4 Ways to Improve Customer Retention

Ever hear the saying, “a bird in the hand is worth two in the bush”?  Setting aside the question of why one would ever want to handle any number of birds, this old adage deserves a second look. Why? Because many small business owners, marketers and sales reps share a simple goal when it comes to …

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How to Use MailChimp Integrations to Expand Your Marketing Toolkit

When your to-do list is overflowing, MailChimp integrations help busy marketers streamline their day. By providing intuitive connections with other business tools, marketers can do more for their customers without increasing their workload. These integrations offer clever ways to grow your subscriber list, connect with leads and achieve a smarter branding strategy. If you’re looking …

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4 Ways to Increase Customer Engagement Through Email Marketing

As a busy small business owner, you have limited time for email marketing. That’s why it’s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren’t opening or reading your messages, it’s unlikely they’ll feel inspired to buy from you. In order to generate repeat business …

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The Best Email Campaigns to Keep Customers Coming Back

The day-to-day life of a small business owner is often chaotic. Between generating leads, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. And some other tasks — like sending email campaigns to existing customers — may fall off your …

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2 Simple Tactics to Successful Small Business Email Marketing

You might not know this, but it turns out sometimes what’s newest isn’t always most effective, especially when it comes to marketing. A lot of business owners are eager to jump on the social media bandwagon for higher ROI, but according to this article by Buffer, good old-fashioned email marketing still reigns supreme. “Social media …

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