As a small business owner, you may be putting in 80-hour work weeks as you strive to take your business to the next level. But for all of that time you’re investing in your business, how much of it is spent investing in yourself? By that, we mean taking time to reflect, learn, and brainstorm new ways to reach your goals.
There are plenty of inspirational business blogs and books out there, but it can be difficult to set aside the time to read them. That’s what makes business podcasts so valuable. Podcasts are great because they allow you to make the most of your (already-maximized) time. Whether you listen in the car, before meetings, or even while brushing your teeth, the reward-to-effort ratio is high. So if you’re not regularly consuming podcasts to gain new insight and ideas, we recommend you start now.
Here’s a look at some of the best podcasts for small business owners and entrepreneurs.
Entrepreneurs on Fire (John Lee Dumas)
Think of this as a podcast for small business owners by small business owners. Each episode is about 30 minutes long and involves host John Lee Dumas interviewing a successful entrepreneur for a deep dive into the strategies that got them where they are. The individuals Dumas brings on the show are wide-ranging, from solo owner/operators to tech startup founders. Recent guests have included Scott Smith of Royal Legal Solutions and Ian Seigel, the CEO of ZipRecruiter.
Eventual Millionaire (Jaime Masters)
The goal of any small business is to become financially stable enough to stay in business. In the Eventual Millionaire podcast, host Jaime Masters has interviewed hundreds of small business owners turned millionaires. In each episode, her guest shares their biggest challenges, failures, and successes in an effort to encourage and inspire other entrepreneurs to blaze their own paths. Past guests have included John Berardi of Precision Nutrition and popular author Seth Godin.
1 Simple Thing (Dave Kirby)
Sometimes the simple things can make a big difference in your business, and that’s the basis behind this show. As the name implies, host Dave Kirby focuses on one simple action item for small business owners in each episode of his popular podcast. In recent episodes, his “one simple thing” has included the likes of mastering iOS 10 and learning new productivity tips. Each episode is short and sweet, getting right to the point with the help of an expert resource on the designated topic.
The Growth Show (HubSpot)
This podcast is hosted by Hubspot CMO Kipp Bodner. Episodes range from less than 15 minutes to around half an hour, making them easy to digest on the go. As the title of the podcast suggests, the aim of the show is to help small businesses take the next step in their growth journeys. Topics covered include marketing practices, executive coaches and more. A special “Turnaround” series tells the stories of businesses in turmoil (including Nintendo and The World’s Only Curious George Store) that were able to reinvent themselves as successful, profitable entities.
Beyond the To-Do List (Erik Fisher)
All small business owners have massive to-do lists, but these lists don’t have to be so daunting. That’s the premise behind this productivity-focused podcast, hosted by Erik Fisher. Fisher’s guests share valuable insight on how to do good work while maintaining balance in your life. In fact, one of the neat things about this show is that it goes beyond the work itself and looks at other factors that affect the success of your business. Recent topics include the value of a good night’s sleep, the importance of rest and relaxation, and clarifying your creative process.
Marketing School (Neil Patel and Eric Siu)
Angel investor Neil Patel and digital marketing expert Eric Siu co-host this quick-hit, dynamic daily podcast. Marketing a new business is obviously a big part of growing it — so each day, the hosts present five to 10 minutes worth of marketing advice that small business owners can begin implementing immediately. Siu and Patel dish on a variety of topics, from SEO strategies to success stories to marketing mistakes to avoid at all costs. It’s actionable daily advice with a minimal time investment — what’s not to love?
Real Money Talks! (Loral Langemeier)
Hosted by Loral Langemeier, these 30-minute episodes are all about one of the most important aspects of running any business: money. But don’t think we’re just talking about the basics of managing a company’s finances. Instead, the show delves into diverse and timely money-related topics like investing, the blockchain, cryptocurrency and more. As an added bonus, the show notes for each episode contain timestamps of when different subjects are discussed. This makes it easy for uber-busy listeners to skip to the parts of the podcast that are most relevant to them.
Support is Sexy (Elayne Fluker)
This is a show for women entrepreneurs by women entrepreneurs. The Support is Sexy podcast is all about highlighting great success stories from the women-owned businesses of the world. New hour-long episodes are released daily, so the inspiration is never-ending. The show is hosted by Elayne Fluker, a media consultant and entrepreneur. Fluker takes listeners inside of the worlds of female business owners, highlighting their struggles and success stories. Guests come from a wide range of industries, including communications, investing, travel, and more.
Social Media Marketing Podcast (Michael Stelzner)
Hosted by Michael Stelzner of Social Media Examiner, this podcast explores the landscape of social media marketing. For companies that are still developing their social strategy, this show is a wealth of knowledge. Through success stories and expert interviews, Stelzner helps businesses learn how to leverage social media to increase brand awareness. A new episode is released every week; topics range from selling with Facebook to social media storytelling to mastering analytics.
For time-strapped small business owners, it’s hard to find a more convenient educational resource than business podcasts. Simply put, listening to podcasts is the perfect way to gain valuable insight and inspiration without pressing pause on your daily tasks. If you’re ready to take your multi-tasking to the next level, the shows listed above are a great starting point.