Alanna Smith

Alanna is Method's Content Marketing Specialist. With several friends who are pursuing entrepreneurial dreams, she loves learning about the inner workings of small businesses. When she isn't scoping out tricks and tools to help Method users thrive, you can find her running in the park or hanging out with her cat.

Why Client Experience is a Key Differentiator for Consultants

First things first — client experience is not the same things as client service. Client service is reactive. Client experience, on the other hand, is proactive or even interactive. There are plenty of reasons why clients remain loyal to one brand over another, not the least of which is their experience as a consumer. Entrepreneur …

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How Nonprofits Can Use CRM Software to Develop an Effective Marketing Strategy

If you’re running a nonprofit, you’ve probably heard about customer or constituent relationship management (CRM) software. You may even be considering using it to track donor contributions, sync donations with your accounting software, or send email campaigns. In fact, these are all great uses for a nonprofit CRM. Were you aware, though, that your CRM software can also help …

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How to Use Your CRM to Optimize Influencer Marketing

Social media marketing looks little like it did just a few short years ago. The primary power behind this seismic shift? Influencers. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable. They’re taking over …

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Nonprofits and Social Media

Big Impact on a Small Budget: Social Media Tips for Nonprofits

Why does your nonprofit use social media? Perhaps you want to raise awareness of an issue or promote an upcoming event. Maybe you want to recruit volunteers and attract new supporters. And in all scenarios, you definitely want to improve fundraising results. Social media offers a cost-effective way to accomplish all of the above while telling your nonprofit’s story. Social media use …

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