10 Best Podcasts for Small Business Marketers

The marketing landscape is constantly evolving. To ensure the success of your business, it’s natural to want to absorb as much marketing wisdom as possible. However, it’s nearly impossible to keep up with a daily influx of blog posts, news articles, and social media updates while also doing your job. What’s a busy marketer to do?

The answer: listen to marketing podcasts! These podcasts offer a daily dose of marketing goodness without bringing your daily tasks to a halt. Whether you’re working, commuting, or sipping your morning coffee, there’s always an opportunity to learn something new.

To get you started, we’ve compiled a list of 10 podcasts that will bring you up to speed on marketing in the digital age. Some release new episodes regularly while others are more sporadic, so there’s something for every schedule. What these ten podcasts have in common is that they’re all created by passionate professionals who live and breathe marketing. So if you don’t have the time to seek new information on your own, no worries! These hosts have done the work for you and they’re more than willing to share their expertise.

Social Triggers Insider (Derek Halpern)

This podcast series is targeted towards entrepreneurs who want to master marketing by delving deeper into the human psyche. Derek Halpern, a marketing expert and entrepreneur, has grown his brand organically into an educational platform that garners over a million page views every day. His approach involves using applied psychology to better understand human behavior and leverage this knowledge for marketing purposes. Sample podcast episodes include “How to Make Better Decisions in Life and Work,” and “Why People Bought the White iPhone – When They Wanted the Black One.”

I Love Marketing (Joe Polish and Dean Jackson)

Joe Polish is a self-described natural marketer and Dean Jackson has centered his life around working for himself and teaching others to do the same. With “I Love Marketing,” Polish and Jackson have built a global community of entrepreneurs who are seeking actionable marketing advice. These two are not only entertaining and informative in their own right; they also bring some heavy hitters on the show. Recent episodes have featured Brian Kurtz, Connor Blakely, Stefan Wissenbach, and more. Where else are you going to get marketing insights from some of the most successful entrepreneurs in the world?

Digital Marketing Radio (David Bain)

While this show is no longer airing new episodes, it’s still worth adding to your playlist for several reasons. First, Bain hosted the show for more than three years, so there’s plenty of material to work through. Second, episodes tended to be limited to around 30 minutes, making this an approachable option for time-strapped marketers. In each episode, Bain introduces a marketing expert, spends 15 minutes explaining their expertise, then delves right into a Q&A. Topics covered include optimizing Facebook ads, humanizing chatbots, and the future of podcasting.

Hootcast (Various)

This podcast is produced by Hootsuite, one of the leading platforms for social media management. With 16 million users across 175 countries, they have a pretty good handle on social media marketing — so listen up. Episodes are released sporadically, but they cover diverse topics and often feature insider strategies from a leading brand. And at a very manageable 10-30 minutes, they’re easy to fit into your schedule. Previous episodes include “Is There Really a Best Time to Post on Social Media?,” “British Museum: Storytelling Strategies Every Social Marketer Should Know” and “The Keg: Finding Customers in Unlikely Places.”

The Paid Search Podcast (Chris Schaeffer and Jason Rothman)

One of the most common questions new marketers ask is “how do Google Ads work?” If you’re in the same boat, this show is for you. This podcast focuses on teaching people everything they need to know about Google Ads, Google AdWords, and pay per click. Recent episodes include “Age, Gender, and Income Demographics Options in Google Ads Explained” and “Are You Doing Google Ads Correctly?” Given that Schaeffer is one of the top 3% Google Partners and Rothman is in high demand as a consultant for businesses around the world, it’s safe to say they know their stuff.

Nerd Marketing (Drew Sanocki)

This entertaining podcast focuses on marketing for e-commerce business. E-commerce veteran Sanocki has a Stanford MBA and is the marketing guru for GrowthEngines.io, so this is his wheelhouse. His tagline, “I want to teach you how to do less and earn more,” is exemplified by the actionable, data-driven marketing strategies presented in his podcast. Past episodes include “The Six Things You Can Do Today to Maximize Your Valuation Tomorrow” and “A ‘One-Two Punch’ Email Campaign to Increase Order Frequency.”

Social Media Marketing (Michael Stelzner)

As the name suggests, this podcast hosted by Michael Stelzner focuses on how to use social media to market your business. Stelzner is the CEO and founder of SEO Examiner, an author, and a frequent public speaker. In addition to sharing his own expertise, he brings a variety of marketing experts on the show to share their perspectives on the ever-changing landscape of social media marketing. Sample topics include “How to Get More Traffic From Pinterest” and “Instagram Live: How to Create and Repurpose Live Content.”

Marketing Over Coffee (John Wall and Christopher Penn)

Got 20 minutes? Liven up your morning routine with “Marketing Over Coffee” (which is actually recorded in coffee shops). This weekly podcast has a more casual vibe, so be prepared to learn in a fun way. The show is hosted by John Wall, VP of Marketing at EventHero, and Christopher Penn, a professor of marketing at the University of San Francisco. You’ll pick up tidbits on a wide range of topics, including affiliate marketing, SEO, social media, and more. Popular episodes include interviews with Mike Volpe of Hubspot and Ann Handley of MarketingProfs.

Marketing School (Neil Patel and Eric Siu)

If you’re looking for a daily dose of marketing advice, here’s your chance. “Marketing School”, hosted by marketing guru Neil Patel and Single Grain CEO Eric Siu, releases new episodes 7 days a week, giving you a constant stream of new ideas to implement in your business. And since each episode is just 10 minutes long, you have no excuse not to listen to every single word. On this podcast, you’ll learn things like “When to Keep, Cut and Consolidate Your Content,” “What Should You Do With Keywords That Rank on The Middle of Page 1” and “What You Should Do About Pages That Rank But Don’t Meet User Intent.”

The Science of Social Media (Various)

If you’re the type who prefers a dose of science with your marketing, look no further than this podcast, produced by social media management platform Buffer. While this series is targeted at social media marketers, listeners from all backgrounds will be enthralled by the information presented. Weekly episodes provide valuable insight into the social media strategies used by brands and influencers in all industries. Sample topics include “How to Discover Irresistible Content Ideas using Reddit, Youtube, Quora, and Other Social Networks” and “6 Old School Marketing Tactics that Still Work on Social Media.”

If you’re a marketer who’s hungry for knowledge (and you kind of have to be in this fast-paced industry), these marketing podcasts are the perfect place to start. Not only will they help you keep up with changing trends and learn valuable lessons that you can apply to your own business — you’ll also have fun along the way.

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